Diamonds East International — Attraction in Boca Raton

I don’t post reviews either positive or negative unless I see over and above service or product, or very much below average service and product..

The way my mother was treated at the store just now makes me very curious as to how this particular business gets all these five star ratings.

On the positive side, she took a bracelet in and they fixed it at a very good price a couple of years ago. Then the bracelet had another issue with it, that needed to be welded down in order for it to be integral again. When she took it in, she asked them if they would give her some credit for a ring she had bought there several years prior. She used to work in the jewelry industry and said I have never seen a company not give some form of credit towards their own product that they sold. Even if it was only 30% of the original value, offer something. Otherwise it seems suspicious to me. Why wouldn’t you buy your own product back at a significant discount and just resell it?

So that leads into today. She had left the bracelet (not their product to be fair, but they fixed it before) with them to fix. I happen to be in town and went in with her and they said no charge. And when I hear a jewelry store, say no charge, I am immediately suspicious. But I thought since she had gotten it fixed there before and had actually bought something from them, that they were doing something nice. But we get in the car and before we can even get out of the parking lot, she notices it has not been fixed. But does see a black mark that looks like a solder mark in the area where it would’ve been fixed. So we went back in the store.

This is where they earned their one star review. Not only did the gentleman there who I assume was the owner say “oh sorry we can’t fix that”, he quickly and rudely brushed her off for some other Customer that came through the door. I mean, totally just walked away from her.

And because I am a creative analytic, I wanted to explore further. I came home and took a hard look at the bracelet, and it looks like it may be hollow instead of solid. So maybe that’s why they couldn’t fix it. But give a reason why you can’t fix it. Be kind. How about be as kind as you are when the customer comes through the door and you want to sell them something? Try that on for size!

To conclude: I thought this treatment of a 81 year old woman was deplorable. This is not the actions of a 5 Star business. Maybe 3-4….

I added BBB input as 3rd party and more reputable source than potentially...

I bought a pre-owned Rolex Explorer 36mm from DEI on eBay. The watch was very nice & clean but was running about 20 seconds faster than the standard atomic clock time.. Shai offered to take care of the problem at no cost to me. The watch was maintenanced, oiled and recalibrated. The watch is very good now. Communication was excellent throughout the process. Shai is courteous & professional. He and his store are highly recommended. Anyone looking to buy a luxury watch needs to visit or talk to Shai at DEI. One of best sellers on eBay I ever dealt with. Thank you.

I have purchased couple more watches from DEI since last posting. Service was excellent again. Shai is a true professional. The price is competitive and comparable to others. But what separates them from others is customer service. They are very communicative and take care of any problems after purchase. That's why I highly recommend DEI. Keep up the great work.

Bought another watch from Shai at DEI. Extremely happy with the transaction again. I asked for a particular Datejust which the store did not have. He was able to find the watch on Tuesday and I had it in my hands on Saturday. Highly recommended for any or all luxury watch purchase. ...

THE BEST people and value compared to anywhere I have been for purchasing your dream watch! I have visited Rolex/ Patek/ etc stores globally and had previously concluded that my favorite was located in Ginza, Tokyo Japan. However, after experiencing working with Rob, his wife Liz, and their staff at Diamonds East International today, I have found my new favorite. It’s so rare and refreshing to engage with knowledgable, professional, and considerate customer-focused watch enthusiasts who are also unpretentious! Rob spent an extensive amount of time as he walked me through trying on a wide variety of models and color/ material variations until I found my ideal model - not an easy task with the immense on-sight inventory they have. I went in having done months of homework combing through Chrono24, youtubes, WatchMarket, etc etc and knew the up-to-date market price ranges for the new/ pre-owned variants and the prices here are extremely fair and reflect the most up-to-date market (which is favoring the consumer at this time). My new Sky-Dweller is amazing and I couldn't be happier or more satisfied with the entire experience! Diamonds East International has earned a new...