Happy Factory — Attraction in Phoenix

Over the past 25 years, I have made several attempts to incorporate an exercise program into my life. Unfortunately, I had failed to maintain any consistency and ultimately quit within a few months, whatever gym, class, and trainer I had engaged with. FORTUNATELY I stopped into the Happy Factory on a whim and had the pleasure to meet with trainer Jake Elston.

That was 2 years ago, and I can honestly say Jake has changed my life. Jake listened to me as I expressed the challenges I had in the past with sticking to a program. I never felt like I was being sold anything or was being pushed into a big commitment. It was a conversation centered around me and my fitness goals. He made me feel immediately comfortable and outlined an individual plan to start me off slowly and, most importantly, safely.

Fast forward, and I have developed, with Jake's support and encouragement, the internal discipline to make it into the Happy Factory at least 3 days a week, every week for 2 years. As a male in his mid-50s, I am in better shape than I have been since my 20s. The journey is ongoing, and I will continue to be a client of Jake's for as long as he will have me!

Let me also mention that the community of other Happy Factory trainers and clients are awesome. I have never felt uncomfortable or out of place, and you will not either.... do yourself a favor and talk with Jake about your fitness goals. You will...

I love Roxanne. She is a Functional Trainer and has a masters degree in her field. The reason this is important is because if you are injured, have had injuries or surgeries or joint replacements, this is the trainer to see. She will get you moving and strong to be able to live your active lifestyle. I've had a few injuries which have led to some interesting body/muscle compensations which lead to other pains etc... and she's helped align my body and gait. I have sent many friends to Roxanne because she is excellent and I trust her completely. If we try an exercise and it causes ANY discomfort, she knows exactly what to change to get rid of the pain BUT still get the same muscle worked to gain strength, mobility and flexibility. I've never had a trainer like her. She is always on time, cheerful and she trains you to win. I've had trainers before where I was absolutely miserable because I felt like I could never do it or I was pushed into injury. She works you for sure, but to feel accomplished, strong and flexible over time. Absolute best decision I have ever made starting with Roxanne last year. Do yourself a favor, if you want to stay mobile and strong, like one of her over 100 year old clients, sign up...

I've been a member at The Happy Factory for over 3 years, and it has been a fantastic experience. The gym has a fun and relaxed vibe that makes everyone feel welcome, whether you're just starting your fitness journey or have been at it for years. The mix of people from different age groups and fitness levels creates a supportive and motivating community.

One of the things I love most is the focus on small group and private sessions. This personalized attention has kept me accountable and motivated, but there's also the flexibility to work out on your own schedule. The emphasis on whole-body fitness and using free weights instead of relying solely on machines has made a big difference in my progress.

The highlight has been Moya, my trainer, who always finds new ways to challenge me. I also appreciate Roxanne and Jake who do an excellent job maintaining the gym and ensure that everything runs smoothly.

If you're considering joining, my advice is simple: just get started and be consistent. You'll find that The Happy Factory is a place where you can truly achieve your...