Carter's Play Place — Attraction in Westfield

I hope this review makes it up the chain it would be great for the owner to know what's going on at Carter's. I'd like to open the review giving some credentials not just a mother of 4 young girls but as someone who has work horse experience with customer service/guest care and business background with knowledge of sufficient success in how to keep them running not just monetarily but socially as well. I home school my children and we use carter's for many purposes of that intent for nurturing social and emotional growth and behavior training. I want whomever reads this to understand entirely that I've never met a better manager and quality of management such as I have encountered with Brian at carter's. There is a specific 2 month gap where my kids are waiting for public school children to get out for the summer so we were coming 3 or 4 times weekly. I'm not a TV parent so this was a perfect option. I never realized how attached we would become I really enjoy the staff and its absolutely phenomenal how much work Brian does and how he truly cares about his staff he treats all of carter's family and staff just as such, family. I would hire Brian in a heartbeat he has been so successful here and I can see the atmosphere change and considering my background I spend time analyzing people businesses and their approaches. I hope this man and his family are soon to be rewarded with a truly deserved raise even if he had gotten a raise same day or 4 months ago whatever the case he absolutely deserves the world for how he runs this place inside and out!!! I had the pleasure of having many conversations with Brian over the last year and have come to know his wife Emily and I hope this review shines into her as well. She's a loving mother and the power couple are so awesome. They both love kids which is above all else in the kids playground game, most important but not only that they treat other people's children as their own and it takes a very special group of people to love like that. I hope this business is one day turned over to Brian and his wife or that it be considered because I've never seen that family ever be anything but kind positive and welcoming. I have personally watched some very unkind reoccurring guests treat Brian with disrespect and it was handled flawlessly so much so it makes me want to open a business and hire him. Its a very rare situation to come across people like Brian and Emily 1000%. I hope that this review is not taken lightly and that Brian and his family are well compensated because to have a person that runs a facility like this without assistance the way he does is astronomical. I've been waiting to write this review because I dont like to ever review something im not seeming absolutely 100% credible without a doubt I don't like to put my credibility on the line if im not absolutely positive that I can eat my words for breakfast with confidence and to that I will. I hope Brian received credit that is due to him he's very in the shadows about credit being given and I hope that God blesses Brian to the utmost because after all we all to have the heart of a child to enter into the kingdom of heaven and he definitely fits the biblical narrative of how to treat people of all walks of life. Please do not treat this review with anything but utmost importance its not about me but about the work of this man and his family and I come here because of a components staff treatment cleanliness etc....Brian has dotted his i's and crossed his t's anything else otherwise stated is jealousy and hogwash. This is star employee status and people should train their staff according to the model of Brian and his wife Emily. I hope this review is actually seen by someone who can impact brains life the way their family and staff have affected us Thank you A carter's member! Written June...

I used to love it. Some days its too chaotic. Rules need enforced and have structure.

I’ve been a member here for almost a year, and sadly, I’ve watched it go downhill. What started as a fun, safe, and engaging environment for kids has slowly become more about pushing sales than creating a quality experience.

When we first joined, the space was fantastic. Toys were zip-tied and organized, baskets were labeled, parents stayed with their kids, and everyone respected the shared spaces. Issues were rare, and when they happened, they were resolved quickly with parents nearby. The whole place felt thoughtfully designed with safety and child development in mind. I genuinely loved it.

Fast forward to now—yes, they’ve added things like a vet hospital playset, picnic table setup, a Bluey car, vending machines, a homemade ice cream kiosk, and more toys (many from Temu). But they’ve also slapped rules on the walls with little to no enforcement. Outlets are no longer consistently covered, and the once-structured atmosphere has been replaced by chaos—largely due to "pay-to-play" visitors who treat it like a free-for-all.

One parent streamed a movie for their kids in a themed room. Another sat zoned out with earbuds in while their older, rougher kids played with mine. I’m not here to parent other people’s children—nor should I have to.

There have been moments where I had to step in and yell at kids who were way too rough, including one child twice my son's size lying on top of him while he screamed. No parent in sight. That shouldn't happen.

On another visit, staff were cleaning the ball pit with hospital-grade disinfectant—barehanded—while also juggling the front counter because a party arrived. That same staff member then had to leave the cleaning mid-job to run the zip line.

Meanwhile, party guests brought all their inflatable toys into the common play area, which led to issues with the kids who didn’t have any. Basic learning toys like puzzles, matching games, and shape sorters? Gone. And the popcorn machine? Always empty when we try.

To be clear: the staff are doing their best, and I genuinely feel for them. The new age/time-frame rule is actually a step in the right direction. But without consistent structure, safety, and support, the whole space suffers—especially the experience...

Very impressed with Carter's. You can tell the owners care about the details.

My child had a wonderful party there and we couldn't have been more satisfied. The room we selected was very spacious and decorated in an underwater theme. Plenty of chairs and tables could be configured as needed. Play time in the standard b-day party is 2 hours but they give you an extra hour after you party room is closed to truly maximize play time.

They have slides, a ball pit, a foam pit, multiple types of swings, a zip line, a trampoline and a giant 2 story play park. Many of the activities are accessible for kids with disabilities too! All the play areas were clean and in good working order. Staff were all friendly and attentive to our needs but stayed to the background. The was a calming room if you child needed a break.

Large clean bathrooms available for guests and plenty of seating in main play area for adults. There is even a small fenced off toddler area with lots of fun activities including a food-truck style camper.

They have a fridge you can use for frozen items, free water, coffee and even popcorn. There is even a library area with a couch.

Parking is free and there is handicap accessible entrance. Building and grounds are very well kept. Would highly recommend for a b-day party or just general play time...