Hotel The Grand Chandiram — Hotel in Rajasthan

As we have entered the second decade of the 21st century, our habits are changing significantly. The Internet is still on the rise and now is more than ever impacting virtually all the industries worldwide. The case is not different for the hospitality industry, where sites like TripAdvisor.com, Trivago.com or Oyster.com lead the way of new-age hotel reviewing. According to ReviewPro “The influence of online reviews and social media has now reached an unprecedented level within the hotel industry.” and therefore hoteliers must recognise the importance of these on their sales and reputation. This essay will be focusing on the hotels’ point of view to explain the significance of online reviews on hotel industry and how hotels can use them to their advantage.

How customers select hotels

To understand how the reviews affect hotels and their booking figures, we must first understand how customers choose where they are going to stay.

Research carried out by Market Metrix research company on January 13, 2010, shows that nowadays customers value guest experience factors in favour of location or even price. In previous years however, the location was the main criteria that potential customers looked at when selecting hotel. In the Exhibit 1, you can see this information. It must be said that hotels in different segments of the market are affected differently by positive and negative reviews as their GRI elasticity differs quite significantly. The mid scale hotels are by far most influenced by the online reviews (Anderson, 2012) where the elasticity for their ADR , Occupancy and RevPAR very elastic, meaning that they are easily influenced by positive or negative reviews. On the other hand, luxury hotels have.Assignment 1 Hospitality and Tourism organizations do not operate in a vacuum and as such, must continually assess the factors which impact upon the business operations from the internal and external environment. Identify and explain the various Micro and Macro Environmental influences which exist, with examples relevant to the Hospitality and Industry and suggest what tools a Hospitality and Tourism organization might use to assess its marketing environment. La Mon Hotel & Country Club has been chosen as the study base....   [tags:...

Stayed here for 3 days. Alternates considered were luckily dropped because they were on the non-commercial Chawni side.||Ideally located in commercial area, the property is Spacious, Well lighted & Well connected with 24x7 local transport and inter district evening Volvo buses.||Human Resources every where here are too modest and the initial impression gathered by a frequent travellor is that he has made a wrong choice. Nevertheless all are reasonably competent but it is the passion here "to make you maximum comfortable" that is the best score.||Hotel has a UNIQUE Buffet system wherein 50% is on table for you to start immediately and for the remaining 50% they take your order for the options available. Replinshments are graceful. Your order is served before you need to remind them. Sample dishes are also displayed. You loose nothing but this 50-50 arrangement generats economy in their operation.||AC, Hot water, Good linen, Ample tea bags, Daily newspapers, WiFi.. .....you get most of the things without any complaint.||Donot know why, but a suo motu discount of 10% was also granted on Booking.com rates.||Travel desk is dependable. We visited Indore, Ujjain & Boondi with the...

I and a group of business colleagues were in Kota for about 2 weeks. After the last experience in a hotel in Kota, we were careful about finding a place that offered decent amenities, was centrally located, and not priced too high.||||For some strange reason, there is a motorcycle in the reception area of the hotel. I never saw the vehicle move in all the time that I was there, but there it was. ||||The rooms were decent, pretty much as advertised on the website. Rooms were of decent size, with enough space for two people to move around without falling over each other. The bathroom however was another story. The hot and cold water taps were reversed, and it took me two days to figure it out. This after two days of foot-slogging in hot, dusty Kota. ||||Breakfast was decent - this was the first time I saw kheer at a breakfast table . Kheer with rice instead of porridge? ||||Internet was iffy. Not great connectivity, and slow!||||Upkeep could be better. There were desultory attempts to remove the dust from the corridors. ||||All in all a decent place to stay in, centrally located, though the local rickshaw wallahs will try and fleece you. But that's why...