Birch & Twine — Local services in Branford

Recently visited this new refillery during lunch and was truly impressed. The shop is beautifully laid out—clean, organized, and welcoming. What really stood out, though, was the owner’s passion and knowledge. She spent time walking me through their locally and regionally sourced products, happily answering all of my questions along the way. It’s clear she genuinely cares about sustainability and the quality of what she offers. Have been enjoying my purchases and really appreciated the personalized experience. I'll...

I had high hopes for Birch & Twine, but it’s a letdown. The store feels more like a staged Instagram set than a real shop. The eco‑friendly branding comes off as greenwashing rather than true sustainability. Honestly, the only thing you’re supporting here is someone else’s profit margin. If you actually want to make a difference then donate to an environmental nonprofit or shop at a local farm... you’ll do far more good than shopping here. Save your money and...

I came here bc of that 1 star review and the owner's response. Bravo! Not only do you stand on business, you have an awesome store that serves a need to a demographic that is looking for something local and not from WF, FM or other large chains. The owner did a fantastic job curating the space. Prices were not a major concern to me personally as it was expected to be slightly higher than a chain. Love this for bulk since we...