Legacy Jewelers — Local services in Morro Bay

I want to share my experience. I (a black woman) walked into this place professionally dressed wanting to sell some scrap gold. The man behind the counter literally looked me up and down and said he’s not buying gold right now. I noted the sign that says they were buying gold and I said “ok thank you” I left feeling uneasy, also because this man stared at me the whole time I was in the parking lot…so I called a friend who is Caucasian and was actually the person that told me to go into the shop in the first place as they have bought gold from her many times. She went in an hour after me and the man gave her the royal treatment and said yes indeed they were buying gold. I had ANOTHER (Caucasian) friend go in and she asked if they were buying gold and he also told her yes! My friend then explained to him that I had gone in hours before and he told me he wasn’t buying gold. I was on the phone in her pocket listening to his reason as to why he told me no. He explained that his fingerprint machine was down but he never explained that to me. When I asked my friends who have sold gold there before about being fingerprinted they said he’s never fingerprinted them. Not only that, but my friend who had just walked in and simply asked if they were buying gold, he told her yes…no fingerprint mention! I am appalled at the treatment I received and will obviously never give this company any of my business. I hope no-one gets...

I used theirs jeweler to get my engagement ring resized. It’s got three separate bands and all needed to be resized. I talked to a few different places and Legacy did it for a THIRD of what the other places quoted me. Legacy also took the ring immediately and had it done within a week. The other places told me it would be MUCH longer. I also loved the process of figuring out what size I would need. The woman who helped me (I believe one of the owners) was SO I to the process. She excitedly measured my finger and the ring. She made me feel like Harry Potter when he gets his wand. “How much salt do you eat? When do you exercise? When do you take it off?? You NEVER take it off?? Interesting, interesting.” She asked these questions peering up at me with such intent! I knew my ring was in good hands. When I got it back, it...

Racism isn’t always overt but at Legacy Jewelers, it’s unmistakable. The owner dismissed my Black friend with a curt “I’m not buying gold,” despite signage indicating otherwise. Moments later, her white friend received the opposite response cordial, enthusiastic, and eager to purchase.

No shift in policy only in pigmentation.

When confronted, the owner scrambled for a feeble justification. Discrimination dressed up in denial is still discrimination. Absolutely unacceptable. DO NOT support...