Amara Jewelers — Local services in Union City

My family and I visited this jewelry store in preparation for my upcoming wedding in June, hoping for a smooth and joyful shopping experience. Unfortunately, our visit was far from pleasant due to the behavior and attitude of a staff member named Parminder.

From the beginning, Parminder came across as rude and lacking in basic customer service skills. I was looking to purchase a mangalsutra, a significant piece for the wedding, and was told quite bluntly that I could only try on two. When I asked why, she responded that it was because they needed to sanitize them—which is understandable, but isn’t that part of your job? Instead of assisting us with patience or understanding, her tone and approach were dismissive and unhelpful.

What really shocked us was how she spoke to my sister. My sister politely tried to get her attention, saying “excuse me aunty” as we often do in our culture, only to be met with a sharp, “My name is Parminder, not aunty—I’m your age.” This came off as extremely unprofessional and unnecessary.

Later, when we tried to look at additional jewelry, Parminder refused to let my fiancé try on a piece, claiming we had reached our "limit" of trying items. Then she changed her explanation, saying someone had broken a necklace before. If that’s truly the issue, perhaps invest in better quality pieces or assist your customers with trying them on instead of placing blame or setting inconsistent policies.

A big part of customer service is trust—and unfortunately, once that trust is broken, it's hard to rebuild. Parminder’s contradictory statements and lack of courtesy made it clear we wouldn’t be giving this store our business.

I strongly recommend management provides Parminder with proper customer service training. For a store that deals with such sentimental and important purchases, customer care should be a priority—not an afterthought.

UPDATE: I’m honestly disappointed, but not surprised by the response to my review. Rather than taking a moment to reflect or reach out personally to understand what happened, the store chose to respond publicly with arrogance and defensiveness. This reply only proves the exact point I was trying to make about their professionalism—or lack thereof.

Instead of taking responsibility or even offering a basic apology for the experience, they’ve doubled down by dismissing my concerns and trying to justify their behavior. That’s not how you handle customer feedback, and it certainly isn’t how you grow a business with integrity.

Good luck to future customers—you’ve been warned. And good luck to the business. You’re...

Excellent customer service. Staff are very pleasant, polite and helpful with suggestions. Wide range of jewelry choices with more modern styles and daily use, as well as party wear. Impressed with newer designs offered by...

I have shopped for jewelry at other stores. my favorite is Amara. we bought all our jewelry from Amara for our sons wedding for our daughter in law and for the family. great customer service great...