I had my heart set on a specific mother of the bride (MOB) dress for my daughter's upcoming wedding. A large bridal store in New Glarus carried it, and I planned to purchase it through them. However, after going there and receiving absolutely no service I decided to see if I could find another another shop that actually wanted my business. Enter Annie's Formal Wear in West Bend. I found Annie's online and called to explain my situation. She carried Christina Wu dresses and was willing to order the one I wanted. I drove to her shop and looked at the other MOB dresses she had, and even though she had ones I hadn't seen other places, I still went ahead with my initial purchase. Here's where customer service was a 5+. The dress came in two different colors, and I had only seen one of the colors in person. I didn't know which one to order and the owner of Annie's realized this and ordered the dress for me in BOTH colors. When the dresses came in she let me decide which one I wanted to keep and put the other dress "on the rack." I paid for my dress and she paid for the other. This is the type of customer service that is almost non-existent in today's retail world. Annie's is a local, small business that values her customers. Check it out. Tell your friends. You won't be...
Read moreWe rented suits through Annie's Formal wear for our wedding and the process was seamless! Her pricing is competitive with the big names in formal wear rentals, but her customer service is above and beyond anything a big chain could provide. Even being a small business, she was able to accommodate 2 people in the wedding party living more than 4 hours from West Bend. And the best part? Everything fit, matched, and arrived on time! Her dress selection is also wonderful, both of our mothers found their dresses at her store! Pro-tip: If you get your wedding dress at Elizabeth Jacobs Bridal (the next door business), you can get a discount at...
Read moreI just left Annie’s formal wear. I went to look for prom dresses for my daughter. The owner was amazing, no pressure sales, and the prices were great. I also noticed as I was leaving a comment, I saw a review about the owner being rude. I was there when the customer came in and the owner was not rude at all. She simply stated what they had in stock and was very accommodating. I’ve been to several prom dress stores recently with my teenage daughter and this was the best one for pricing and quality. If you are looking for a dress for a special occasion especially prom, this is...
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