Nikki Beach Saint-Tropez — Restaurant in Draguignan

WARNING. do not visit this place and waste your time and money. Little context - me and my 2 friends (females, young , pretty , dressed very well expensive bags and shoes and swimwear - one of my friend is a swimwear model gorgeous she even gets paid to go to beach clubs and tag them as she has 102k followers on instagram and the other is a salon owner in UAE). We spoke to a lady on the reservations team on the phone who told us there’s plenty of space and we can arrive at 12:30pm - upon arrival the tall black security guard said he cannot find the reservation - we told him maybe there was a misunderstanding and we called the reservations team and put her on speaker so he could hear her clearly state we can come in. He refused saying he’s only letting regular clients in and his demeanour was just disgusting and condescending to be honest - I’ve never been spoken to like that my entire life, we don’t know why , we were polite , we are all young pretty females. I had a watch on worth over £100,000 (Rolex TBR DD40) so he could see we are spenders - spent big money at Lou Lou , L’Opera , Byblos , le club 55 you name it we bought bottles and spent money there. How we were spoken to and treated by that one security guard was incomprehensible. When I informed him that his attitude is awful and why is he being so condescending when in fact he is just a security guard and he has no idea who he could be speaking to like that he replied “you are no one that’s why you’re out here and can’t get in” ?? Confusing statement as I have more followers then Nikki beach on instagram and run a multi million pound business in London so in fact we are someone lol. We are so confused and cannot believe this unprofessional behaviour from this establishment. We won’t be coming back to Nikki beach, my friend was in the process of purchasing a apartment in the new Nikki beach complex in Dubai she has emailed the videos of the security guard to the Sales team and asked for her offer to be withdrawn as she no longer wants to support the Nikki beach franchise in anyway. It’s a shame that one individual can Tarnish an entire business - never had this problem at the Ibiza or Marrakesh clubs. He seemed to think he was above everyone which is quite confusing as he just a security guard not the owner. He said he is only letting his regular clients in?? Very confusing. Anyway we went to Lou Lou after bought bottles and lunch had a great time as always thank you Lou Lou for hosting us on short notice. Nikki beach you have...

Nikki Beach Saint-Tropez: Exclusivity Has a New Face—And It’s Not a Pretty One

I’ve attended Nikki Beach Saint-Tropez across several peak seasons—including the legendary Saturdays before Formula 1 weekend. I know what this place used to be: high-energy, high-glamour, and high-standard. Unfortunately, what I witnessed this time felt like the ghost of a brand coasting on reputation and turning away the very energy that once made it iconic.

Despite following every protocol—including the dress code—we were denied entry without explanation. That alone would’ve been unfortunate, if not for what followed: a revolving door of so-called “regulars” waltzing in, many in blatant violation of the same dress code used as a smokescreen to deny others.

Let me be specific: these “regulars” may have wallets, but they certainly don’t have style—or youth. We watched as the venue filled with men well past their prime in rumpled linen and tired luxury logos, flanked by companions who looked like afterthoughts to an aesthetic they don’t understand. This was not elevated. This was not aspirational. It was frankly embarrassing.

When I raised a question, the bouncer—clearly more interested in policing optics than professionalism—responded with “you tried your best,” as if this were a talent show. Ironically, he himself looked wholly unkempt, in desperate need of a lineup and a lesson in tone.

To add insult to idiocy, he attempted to correct my mention of F1 themed parties taking place, seemingly forgetting that Nikki Beach has hosted Formula 1–themed parties for years. If your own staff don’t even know the identity of the brand they represent, it’s no wonder the place feels like it’s lost its soul.

Out of curiosity, we walked around back. What we saw? A lifeless scene—half-empty tables, listless energy, and a crowd that looked more like they’d wandered out of a defunct yacht club than into a world-class beach party.

Here’s the truth: beach clubs are built on energy, aspiration, and allure. Right now, Nikki Beach is curating none of the above. It’s trading vitality for VIP tags, edge for ego, and beauty for bank accounts. And the result is painfully obvious.

If this is the future of Nikki Beach, then the brand has officially aged out of...

My friend (girl) and I went to enjoy a really nice afternoon to celebrate passing our exams. Nikki Beach pool party was on the Wednesday and seemed like a natural choice.

We were treated like absolute dirt by the staff despife spending a hell of a lot of money for us! They initially did not serve us the main course we ordered, only a starter. When we asked for it, a whole 2 hours later, they told us it was our fault for not having requested the order be submitted to the kitchen after eating the starter - which was far as I know is not the way restaurants work! They then accused us of not wanting to pay, called security and called me an entitled daddy’s girl whose father wouldn’t be proud of her (for reference, my dad passed away last year from prostate cancer and I fund myself through no inheritance). We had no problem paying but we were insulted and told that we had been rude, disrespectful and throwing money around (absolutely not the case!).

Of course, I was very upset by the whole experience, which was a shame as the afternoon was actually quite fun. The staff just completely ruined it, were intimidating, insulting and downright cruel - they mumbled insincere apologies about insulting me and my late father. The manager is no better and is actually probably worse than the rest of the staff - she smirked and did not apologize in the slightest. The security pulled me away from those comforting me.

I would 100% not recommend Nikki Beach St Tropez and shall be sharing my views to as many as I can in order to protect them from the horrendous experience I had. They should be ashamed of themselves for bullying two 22 year old girls (future lawyers!) who only wanted to have...