This is the best Honest Burgers location I've been to. The front of the store, as seen from the already charming Portobello Road, is by itself quite appealing, flaunting the appetizing Honest® olive green color scheme from the basement to the top of the building in a very Portobello fashion.

The inside of the store also does not disappoint. It has a very cozy, cramped, american diner style interior, mostly in wood. It is full of decorations consistent with the Honest color scheme, and has generally a very pleasing atmosphere, ideal for a burger place. Only complaint I have is that the bathroom is very tiny and not in the best condition.

The staff is very friendly, and the food is also consistently good. I have never been disappointed by a burger here. Keep in mind that the Honest approach is to serve smaller burgers than the competitors (GBK, Byron), but it always comes with plenty of fries in a convenient deep plate. Some people prefer a bigger burger with no fries, but I quite like the Honest philosophy on this topic.

If you're ever feeling peckish on Portobello Road, but are not in the mood for any of the (mostly delicious) street food you can find in the market, definitely pop into Honest Burgers for a great burger experience.