What are Rugelach (pronounced rug-a-lah)? It is a Yiddish word that translates to ‘little twists.’ These crescent-shaped flaky pastries are layers of filling that might look complicated, but the dough is quite simple to put together and popular among American and European Jews. Located in a small strip mall off of Route 46 West at the former site of Just Grapes in Elmwood Park, my partner and I came here after reading several reviews. Upon entering the Rugelach Shop, the delicious smell of baked goods filled the very spacey interior, along with their recently opened juice bar, where we were greeted by the owner, Kevin. The owner, while not of Jewish heritage himself, embraces and respects the richness of Jewish culinary traditions. From the traditional techniques passed down through generations to the distinctive flavors that tell tales of family kitchens. The menu featured rugelach, red velvet cake, lemon-toasted coconut cake, cheese cake, and carrot cake. Wash them down with nice, healthy protein shakes, smoothies, or juices. Complimentary chocolate rugelach were given to us for sampling. It was warm, buttery, and homemade. We decided on some apricot and raspberry rugelach, making a satisfying breakfast when accompanied by tea or coffee, as well as a slice of the lemon toasted coconut cake to take home. The prices were reasonable, the staff was friendly, and the service was quick. We can’t wait for repeat performance and can...
Read moreI go to the Dunkin’ Donuts next door regularly, and tonight I was stopped by a stranger returning to her car. She told me that I needed to try The Rugelach Shop—so I did and came out in a great mood.
Kevin, the owner, is an incredibly kind and generous man. He talked excitedly about his baked goods and, after being blown away by the apricot rugelach, I decided to buy a couple of each: raspberry, chocolate and apricot. Each of them, every one, was delicious.
If you’re in the area (or even a bit of a drive away) I highly recommend The Rugelach Shop. Not only were the pastries fantastic, but Kevin is just a great guy who knows what he’s doing. From today onward, I think I’ll be a regular rugelach eater—and I’m pretty...
Read moreThe "rugelach" tasted very fresh. You have to try the chocolate and raspberry. They are like little cookie/croissants with walnuts inside. Menu wasn't up yet, so I got a bit confused and had to ask what they had. I tried their coffee also, it definitely was just made and had a strong smooth taste. They also have cheesecakes that appear to be freshly made and very fruity. I didn't get a chance to try them. Maybe for next time. It also appears they will soon be making smoothies and drinks. Very spacey interior and juice bar. 👌 the owner was very nice. Prices are suitable for the current environment and reasonable prices. I also had the jersey turnpike...
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