Magic Waffle — Restaurant in Jacksonville

I've driven by this place a couple of times. Recently, saw the hype on a FB food group and checked it out to compare the waffle craze lately with other businesses. They state to be locally owned. The dead giveaways are the grammatical errors on the menu.

So, I got the latte, BLT, and a Passion fruit tea with tapioca. The latte was nothing to write home about because it's just like watered-down Starbucks and about burned me through the thin cup! Pending McDonald's lawsuit anyone? jk Maybe, the Turkish blend is better. So, try that instead, if you visit. Let's talk about the BLT waffle sandwich. It's a good thing there was bacon on this sandwich because the waffle itself tasted like a cardboard box. Trying to choke down a dry vanilla cardboard box was a bit agonizing. Kinda mad that I paid $9+tax for a box mix I could've got at the grocery store but I decided to save my money by not getting a dessert because of the letdown. Winning, I guess. Now, I've had a lot of boba drinks in my lifetime. This drink tasted very similar to the boba drink stand in the mall. The passion fruit tea tasted like flavored fructose syrup and the tapioca was mushy. I'd say get the other boba instead, but it would just be more corn syrup, in my opinion.

In summary, I had high hopes for this place but it just wasn't good. Not to mention, it's apparent they stole the idea from the other waffle place on the north side. The menu looks great but it really doesn't compare in taste. I sure hope these guys figure it out but I'll wait for something better to come...

Waffles? Boba Tea? Fruits? This place has it. I've always loved a good waffle and so when I spotted this shop I had to try it out. A variety of boba tea flavors and green tea flavors are offered. Though, I wish they would include little fruit pieces with the green tea flavored beverages. The Thai tea 🧋 was good, standard tea. Of course, where this place shines, is the waffles. I loved the banana 🍌 and strawberry 🍓 combination. You can even get ice cream on top if desired. So good! There are many different flavors and combinations. Not just fruit either, this location also does savory with eggs and meats. Though, I did not try them. Unfortunately, while I loved everything I ordered, my husband was not as lucky. His waffle was more chewy and undercooked and his waffle fries 🍟 as you can see in the photo, were burned. Which is a shame because I was hoping he would have a good experience so we can come back. The workers were friendly enough, it took a little while to make the food, and I'm assuming because it was a new location. I absolutely love the idea of this place so much I gave it another star ⭐ and hope that in time it will grow and be even better. Honestly, this review SHOULD be three stars and maybe that will change later. My advice? I'd recommend not serving overcooked/undercooked food and instead apologize for the wait and start again. We wouldn't have minded. 🙂 Not sure when we'll be back but I definitely want to give it another...

Found this place because it had a boba sign out front. Normally I wouldn't necessarily go in just for the waffles. Place w/ some potential. Strawnanna and a avocado waffle w/ mango milk tea w/ boba and mango fruit tea w/ boba. 16 oz and 24 oz. Boba was good, larger size boba, but seemed like you did not get as much as some other places, can get double boba for 50 cents more. Flavor was good, refreshing. No leftovers with the strawnanna and avocado waffles. Waffles had a mild outer crunch w/ some airiness to it. Would return and try some other things. Worth trying something different. They do serve milkshakes and coffee also. Quite a few items on the menu, of course waffle related from desert to sandwich style meal. I did agree w/ another reviewer about the tables and cleanliness. I know they were not busy earlier for breakfast, because i ate at a nearby place and the place was empty. I returned for a late lunch around 230, noticed that the tables were dirty, some crumbs around, like they had not been wiped down from previous patrons. I hope they do well, something different and unique. I would give it another go around, recommend you give it a try if...