The Counter — Restaurant in Mooresville

There are few sandwiches in the world as steeped in tradition—and as deceptively difficult to perfect—as the New York-style Reuben. At The Counter, this culinary icon is not just made; it is elevated to an art form, a testament to the restaurant’s commitment to excellence.

The Reuben begins with a foundation of soft, marbled rye bread that requires no toasting to shine. Its pillowy texture provides the perfect stage for the main attraction: the pastrami. And what pastrami it is—tender, smoky, and imbued with a peppery intensity that lingers just enough to demand your attention. Each slice speaks of careful curing and expert preparation, ensuring that the meat is both flavorful and sumptuous.

The sauerkraut adds a delightful brightness to the sandwich, its tang harmonizing with the smoky richness of the pastrami. The Swiss cheese, soft and just beginning to melt, lends its nutty undertones without overshadowing the other elements. And then there’s the Thousand Island dressing—a choice that might raise an eyebrow among purists but proves to be nothing short of inspired. Creamy and slightly sweet, it weaves through the layers, bringing the entire composition into perfect balance.

This Reuben doesn’t rely on tricks or embellishments; instead, it revels in the quality of its ingredients and the skill of its preparation. Each bite is a reminder of why this sandwich has stood the test of time—an enduring favorite that satisfies on every level.

The ambiance at The Counter mirrors the sandwich itself: unpretentious yet polished, comforting yet undeniably refined. The staff are attentive, ensuring your experience is as seamless as the flavors on your plate.

For those seeking a Reuben that respects tradition while embracing just enough innovation to make it unforgettable, The Counter is an unmissable destination. This is not just a sandwich; it is a...

NY Review here. I mean, they nailed it 90%. I obviously got a BEC SPK. They add a smashed Red Potato to the sandwich which is like adding a home fry I suppose, but I did get it cause if it's free it's me.. it was a good addition, and I am not judging because a Hungry Man Hero on LI has breakfast Potatoes.

The biggest obstacle is the Kaiser Roll. No fluoride in the water down here, so hard to get that flaky crust. The obstacle was overcome by toasting the Roll NICELY. I really have to say they came as close as I could expect. The Eggs were PERFECT, cooked till the center hits that gooey stage, not dripping. They the yellow part hits that melty cheese combo.. Chefs kiss.

$10 for a the sandwich... Honestly I was already angry at the price, but the roll was pretty big, and they did NOT SKIMP on bacon. It was, Hardy.. And I am 6'4 350. One sandwich hit nicely for breakfast.

I came with DOUBTS! The price had me SHOOK... but after eating it, I gotta say, if you need that BECSPK and you miss home, this will take you...

The Counter in Mooresville is like finding an oasis in the desert of the Charlotte deli scene! I had the Herculean task of catering for my 100+ strong, ravenous office crew. Let me tell you, ordering from The Counter? Easier than convincing my cat to nap. And talk about accommodating - they handled our dietary restrictions like a ninja handles nunchucks.

My staff is now buzzing like bees in spring, constantly asking, ‘When’s the next Counter feast?’ The star of the show? The Godfather Sangweech. This behemoth of a sandwich is so meaty, it could bench press more than I do. And the house-made pastrami sandwich - folks, people were swooning over it like teenagers at a boy band concert. The bread, oh, the bread! It’s like biting into a cloud, if clouds were tasty and not just water vapor.

Next up, I’m eyeing their Lox Extraordinaire. I expect it’ll be like a symphony in my mouth. So, a big thank you to The Counter for jazzing up the Charlotte food scene. Our taste buds are forever...