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Briq's Soft Serve — Restaurant in Wausau

Name
Briq's Soft Serve
Description
Family-operated chain of ice cream shops offering soft-serve cones, specialty shakes & sundaes.
Nearby attractions
Nearby restaurants
GS Specialty Foods
1720 Merrill Ave building 5, Wausau, WI 54401
Lickity Splitz Gentlemen's Club
1709 Merrill Ave, Wausau, WI 54401
Subway
1609 Merrill Ave, Wausau, WI 54401, United States
4 Father's Pub
1724 Merrill Ave, Wausau, WI 54401
Moonlit LLC
1720 Merrill Ave, Wausau, WI 54401
Taco Bell
1730 US-51, Wausau, WI 54401
BroKogi Korean Fusion Cuisine
1280 W Campus Dr, Wausau, WI 54401
McDonald's
1205 W Campus Dr, Wausau, WI 54401
Phillez
1280 W Campus Dr, Wausau, WI 54401
Nearby local services
Iso Games Inc
1720 Merrill Ave Suite 420, Wausau, WI 54401
Northcentral Technical College
1000 W Campus Dr, Wausau, WI 54401
Fleet Farm
1811 Badger Ave, Wausau, WI 54401, United States
Harn's Furniture - Wausau
1227 Merrill Ave, Wausau, WI 54401
Central Wisconsin Children's Theatre
700 W Strowbridge St, Wausau, WI 54401
Nearby hotels
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Briq's Soft Serve things to do, attractions, restaurants, events info and trip planning
Briq's Soft Serve
United StatesWisconsinWausauBriq's Soft Serve

Basic Info

Briq's Soft Serve

1605 Merrill Ave, Wausau, WI 54401
4.5(356)$$$$
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Ratings & Description

Info

Family-operated chain of ice cream shops offering soft-serve cones, specialty shakes & sundaes.

attractions: , restaurants: GS Specialty Foods, Lickity Splitz Gentlemen's Club, Subway, 4 Father's Pub, Moonlit LLC, Taco Bell, BroKogi Korean Fusion Cuisine, McDonald's, Phillez, local businesses: Iso Games Inc, Northcentral Technical College, Fleet Farm, Harn's Furniture - Wausau, Central Wisconsin Children's Theatre
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Phone
(715) 675-3191
Website
briqssoftserve.com

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Featured dishes

View full menu
Cake
Vanilla, chocolate, or zebra flavors. Optional toppings: krunch kote, rainbow sprinkles, or fresh toasted coconut.
Waffle
Vanilla, chocolate, or zebra flavors. Optional toppings: krunch kote, rainbow sprinkles, or fresh toasted coconut.
Little Dipper
Chocolate, cherry, or butterscotch dipped.
Big Dipper
Chocolate, cherry, or butterscotch dipped.
Sundae
Choice of hot fudge, hot caramel, butterscotch, pineapple, peanut butter, chocolate syrup, or crème de menthe. Optional toppings: pecans, cashews, mixed nuts, or peanuts.

Reviews

Live events

Wausau Sure-Dry Job Fair!
Wausau Sure-Dry Job Fair!
Thu, Jan 22 • 8:00 AM
4205 Stewart Ave, Wausau, WI 54401-8056, United States
View details
1-22-2026 Open Workshop you pick Stained Glass Kit
1-22-2026 Open Workshop you pick Stained Glass Kit
Thu, Jan 22 • 5:00 PM
307 quaw st, Wausau, WI, United States, Wisconsin 54401
View details
Silent Book Club
Silent Book Club
Thu, Jan 22 • 5:00 PM
205 Callon St, Wausau, WI, United States
View details

Nearby restaurants of Briq's Soft Serve

GS Specialty Foods

Lickity Splitz Gentlemen's Club

Subway

4 Father's Pub

Moonlit LLC

Taco Bell

BroKogi Korean Fusion Cuisine

McDonald's

Phillez

GS Specialty Foods

GS Specialty Foods

4.7

(72)

$

Closed
Click for details
Lickity Splitz Gentlemen's Club

Lickity Splitz Gentlemen's Club

3.9

(82)

$$$$

Open until 2:00 AM
Click for details
Subway

Subway

3.9

(116)

$

Closed
Click for details
4 Father's Pub

4 Father's Pub

4.7

(24)

$

Open until 2:00 AM
Click for details

Nearby local services of Briq's Soft Serve

Iso Games Inc

Northcentral Technical College

Fleet Farm

Harn's Furniture - Wausau

Central Wisconsin Children's Theatre

Iso Games Inc

Iso Games Inc

4.5

(77)

Click for details
Northcentral Technical College

Northcentral Technical College

4.3

(53)

Click for details
Fleet Farm

Fleet Farm

4.2

(1.7K)

Click for details
Harn's Furniture - Wausau

Harn's Furniture - Wausau

4.3

(36)

Click for details
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Reviews of Briq's Soft Serve

4.5
(356)
avatar
1.0
6y

Went to use their restroom. Someone was in the bathroom no problem. I waited. And employee came out and she smiled and greeted me. I went into the restroom. The sink had dirt on it it was filthy. There is absolutely no place to hang your purse and you didn't want to set it on the floor because the floor was so nasty. Garbage was overflowing. There were two full rolls of toilet paper. But they were literally touching the floor. ( Which was wet ) When I was through I want to wash my hands, and then try them. To no avail there was no paper toweling. Thank goodness the door lock worked. I said something to the employee. She said oh somebody must have left the water running. Oh yeah and the paper toweling dispenser is broken. But I did just fill the toilet paper rolls. Oh and somebody must have filled up trash can. ( You think? ) Also I don't understand how you all don't have cockroaches or something running around there. With all the ice cream stuck to the tables and the floors makes no sense to me. This one was by the fleet farm in area Subway area. And if you notice the one down by the new WOW. It's just as bad. These remind me of 7-Elevens in...

   Read more
avatar
2.0
4y

Decided to meet in Wausau for ice cream to return our granddaughter to our son. Had two cups of soft serve ice cream that was good at 11:00 when they opened. Bathrooms were another story. Men's room had overflowing paper toweling all over the floor and no paper towel in the dispenser. When I told my wife this she said the women's bathroom was in the same shape. There were two people on duty that I could see and I did see one of them went into the women's restroom while we were eating our ice cream so was surprised that at least the women's bathroom would have been in good shape with an employee having gone inside. From prior experience bathrooms are either cleaned the night before or before opening...

   Read more
avatar
1.0
32w

Saturday afternoon (6/7) they only had 2 girls working the drive thru and walk up line. We waited in the drive thru 22 minutes and there was only 5 cars ahead of us. If they can't staff properly, they should only have the walk up open. But the main point is, Briqs your going subject 2 teenage girls to that stress? They were very stressed out and rattled,I cannot blame them. I felt very bad for them and disappointed you would subject two kids that environment. There should be labor laws protecting teens from that environmentment. If you can't staff properly, put measures in place so those kids don't have to endure...

   Read more
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Posts

Samantha ThompsonSamantha Thompson
Briq’s has always been my go-to spot. Back in the day my friend and I would go to the Mosinee spot weekly for ice cream dates. The ice cream is rich and creamy, and I love how generous the portions are. They have a 1lb cone, need I say more?! Grabbing a cone here is a tradition—it’s one of those little things that makes our community special.
Theresa MillerTheresa Miller
We ordered large flurries. They are massive! I was shocked at how big they were. Then I found out it's mostly toppings and not a lot of ice cream. Id have preferred more ice cream in the ratio. Also, the ice cream was too warm. It's more like a runny shake than a flurry or whatever they call it. Might just be an off night. Will try again.
Nancy MorlockNancy Morlock
Upon walking up everything looked like it needed to be power washed. Tables, concrete, trash cans. Sticky and gross. The place was recommended so our group gave it a try. The ice cream was watery and the nuts were rancid. 3 out of 4 people felt regretful and my daughter didn’t finish hers. Would not recommend
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Briq’s has always been my go-to spot. Back in the day my friend and I would go to the Mosinee spot weekly for ice cream dates. The ice cream is rich and creamy, and I love how generous the portions are. They have a 1lb cone, need I say more?! Grabbing a cone here is a tradition—it’s one of those little things that makes our community special.
Samantha Thompson

Samantha Thompson

hotel
Find your stay

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Find a cozy hotel nearby and make it a full experience.

Get the Appoverlay
Get the AppOne tap to find yournext favorite spots!
We ordered large flurries. They are massive! I was shocked at how big they were. Then I found out it's mostly toppings and not a lot of ice cream. Id have preferred more ice cream in the ratio. Also, the ice cream was too warm. It's more like a runny shake than a flurry or whatever they call it. Might just be an off night. Will try again.
Theresa Miller

Theresa Miller

hotel
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Find a cozy hotel nearby and make it a full experience.

hotel
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Find a cozy hotel nearby and make it a full experience.

Upon walking up everything looked like it needed to be power washed. Tables, concrete, trash cans. Sticky and gross. The place was recommended so our group gave it a try. The ice cream was watery and the nuts were rancid. 3 out of 4 people felt regretful and my daughter didn’t finish hers. Would not recommend
Nancy Morlock

Nancy Morlock

See more posts
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