Absolutely incredible customer service!! We were late coming into Shirakawa-go due to a scheduling mix up and were worried about being able to check in. One of the ladies running the place actually drove down to the bus stop to check for us, and caught us while we were walking to the hotel. We had quite a few bags with us and she helped us load them into her car, expressing how she was glad she found us. They still even served us dinner despite it being past the set dinner time--I had assumed we would have to go without! Both the ladies there were incredibly friendly and energetic, though they don't speak a lot of English. Definitely enough to get by, and they seem to make certain that they're able to explain all of the dishes served at dinner/breakfast. The rooms are clean and beautifully furnished, and the hosts are very thoughtful about everything. We had a bit too much baggage to fit on the tarp that protects the tatami, so they took the time to lay out another one for us while we were eating dinner. The food was great, I'm notably a very picky eater but I was able to eat almost all of the dishes they provided. Shirakawa-go is a small town, so everything is pretty close together in general. I wouldn't worry too much about the location of this place, it's a straight shot from the bus station and not any further than anything else. Kidoya is very homely, and if you're looking for a full traditional Japanese experience at a ryokan I cannot recommend them enough.