The Beauty Store & Salon — Attraction in Brick Township

This page will not allow review due to length of my review. Unfortunately I am giving one star due to what happened at my June 6 2025 appointment. I will say the shop is clean and staff appears knowledgeable. I have been going here for about 7 months booking my appointments with Sharon. I thought she did a good job with correcting my color with highlights. We had a original consult where as I told her I was trying not to break my base and color as I used to do. My original hairstylist retired and other salons had not been able to get the blonde highlight color I wanted, it was always brassy or not shade I asked for. During the consult I told Sharon they used Wella color products and Toner/glaze when doing my hair. Sharon wanted to use the pull through cap method to highlight the brassy color out. I was skeptical at first but she explained it would allow her to see the processing better, so I went with her suggestion as I am not a hair dresser and she seemed knowledgeable. For the past 6 appointments about every 6 weeks Sharon was high lighting my hair with a cap and dryer. I did not know what products she was using to achieve the color I told her from the beginning I never went under a dryer but she said would be ok. I had no issues the first 6 appointments. On June 6 2025 disaster struck. Sharon did the same she always does and when she brought me to the dryer all seemed like any other time she did my hair. She came back to check my hair and dryer as she always did before and would then set timer for a second round as she always did. However this time within about 1-3 minutes all of a sudden my face started sweating and intense heat feeling was happening under plastic cap she had on my hair. I tried to lift dryer top and was looking down hall to see if I could see her and she was already walking towards me. I heard a popping sound under the dryer and am not sure what that sound was. Sharon lifted lid and turned off dryer I told her the heat was really intense way more then any other time we had appointments. I could feel my scalp burning. It honestly was scary and awful. Sharon brought me to sink and I asked her is everything ok and she said " you would see me running if it wasn't" she then was trying to get the cap she pulled highlights through off my hair and was having issue doing so, I asked her again is all ok and she said yes. She started rinsing my hair with cold water only which normally the water is warm to hot and putting products that I could not see as I was at the sink on my hair, at this point I was believing all was ok. I was concerned about the intense heat but have never been in that type situation before. She brought me to her chair and proceeded to state I should get a trim and she blew dry my hair with cold air. All of this is not what she normally would do. When she was done my hair seemed ok and I guess the rescue products probably used at sink and at chair made it look that way, I told her my hair felt much dryer the usual and she handed me a used bottle of rapid rescue half empty and cbd conditioner and as I went to counter the staff was all saying how nice the color was I responded saying it feels very dry. (Lonni stated at that point we will never use bleach on you again, I had no idea Sharon was just bleaching my hair, honestly I did not smell bleach when she did my hair, she knew I was always having Wella color products and toner on my hair, I thought that is what she was using to be honest. ) I went home and as I live close by in town was home in less then 10 mins and really looked at my hair, I had to get home as I has a important zoom call I had to be on. My hair looked ok visually but it was so dry and brittle and all back pieces were shorter. I just started crying. I was issued credit only 1 time not as owner states twice. See full review...

Hello .. I’m SHARON .. I have worked in the Brick area for over 30 yrs. I please ask you to look through all my reviews ..I have clients of decades who have left amazing reviews .. UNFORTUNATELY that can be a double edge sword . Because it opens you up to individuals who cant be happy with anyone they have ever gone to,.. are now searching for unachievable situation and a miracle… I recently had a client named Mary who found me on my reviews.. as she told me with our first conversation because she was unhappy any where else she has gone… Her hair was extremely damaged and was what i would always joke about looks like a calico cat.. Very dark base.. trying to achieve plarnium blond with a boat load of brass from her past attempts with other salons… this was a serious case of corrective color ftom her last visit .. I believe 6 visits latter .. as she tried too freakenly to come. In. Their were multiple time we told her it was too soon to come back when she tried to make appointments.. And no her last visit inJune.. YES ..her hair had enough of being bleached ….so after multiple attempts to help her achieve her desired results . And YES her last visit her hair was badly damaged. Her $$ was immediately returned to her.. she was given many Professional hair products and offered Olaplex treatments whick she declined to accept . My only regret was taken her from the beginning . I should have went with my gut instinct .....

Got dye on my blouse and my cheek. Told me to just spray the shirt with hair spray and the color would lift. I doused that thing with hs and washed it 3 different times. I had it professionally cleaned three times and washed the hell out of it myself after soaking the spots with a stain remover. Never got an apology. Not once. I called many times only to be given the run around, have emails ignored or if I did reach someone, was hung up on. Didn't want to accept blame for it. Didn't give me a smock or offer one. I was given a cape but Patty also said never to wear nice clothes. What?! If I wear an old tattered shirt I still shouldn't expect to have it splattered with dye nor have it on my cheek which btw I have sensitive skin. The blouse cost $48.00. Not an exorbitant amount of money for someone who owns 7 salons as I was told and too busy for this. As a service oriented business, I should have first and foremost been given an apology and expeditiously had situation rectified. That's the professional and decent thing to do. Btw, it was colored February 10th. Over a month later still being avoided. Things happened and I realize that. That being said, own up to your mistakes and if handled properly and given an apology , I'd still go there. Very disappointed in the manner in which they...