Choice Beauty Inc. — Attraction in Loma Linda

This is my go-to beauty supply because they have everything my hair dresser would use on me. From Joico, Kenra, Paul Mitchell, Enjoy and many more. The service is always friendly and very informative. It's a small mom and pop shop but I recommend coming here for higher-end products. They do have a bunch of wigs, which I never bother to try on but I see a lot of customers go in and purchase them. They also carry my Satin hair dye which is pretty hard to find which is another plus...

Employees speaks well Korean and Spanish and a little of other country languages too. It was very convenience for visitor. We stop by shopping hair color for my entire family:) They are very knowledgeable for hair color and how to treat for...

They have a great selection of hair products! The owner, Heather, is very knowledgeable about what products are best for you hair and she is very helpful! I love their sales and here are some products I got...