Lily Mae's — Attraction in Wake Forest

I have visited this store three times in the past 4 years. I’ve spent money and my husband gave me a $150 gift card last year. I initially raved to my friends about the quality of clothing and the items were of great quality until I encounter the over achieving customer service tactic that was uninviting and unwelcoming. My second and third experience has been uncomfortable. My most recent experience was last week when the salesperson took the item I was holding out of my hand to the front after I informed her that I wanted to search for something to match with it. I decided not to purchase the item.

This was my second experience. The owner never addressed my concerns. Her consistent reply, “ I will talk to the girls about this” without recognizing that’s how her staff are trained. I have as watched closely as if I was going to shoplift. Sales associates standing behind clothes, while pretending to straighten clothes on the rack. The staff make you feel uncomfortable. Discrimination comes in several forms. As an African American, I felt a sense of unwelcoming vibe from the salesperson. I did not witness the sales associates treating anyone else they way I was treated. I will spread my experience among other social...

Extremely rude staff.. super unwelcoming. Melissa especially.. my mom and I were shopping around the store with our small puppy (we were holding her the entire time). Two little girls were loving on our new pup and bringing us stuff in the store she may like. They offered a small bag to put her in- which we tried but ultimately didn’t want the bag.. we were just pleasing the little girls! Melissa came up while we were checking out and said “so… you DONT want the bag that the dog was in… I watched you guys on camera walk around the whole store with the dog in the bag”… we explained that no, unfortunately we didn’t want the bag/ couldn’t even afford to spend $70 on a Fanny pack. She stormed off and left us thinking we MUST buy the bag. After she walked away… even the staff was confused and had to call her back out to confirm whether or not we are required to buy the bag. She very rudely said “well no, BUT..” and went off on a tangent. She never stopped yelling at us as we walked out the store. It was mortifying and embarrassing in front of all the costumers. I felt awful for my...

*Editing my review and increasing from 1 to 4 stars

The owner reached out and was incredible, and even offered us a gift card to return and try the shop again. This is the way small businesses excel. We will for sure be giving LilyMae's another try!**

Original review: We stopped in to try to find a dress for my daughter for graduation. We arrived right at 10am as the store opened. There were 3 associates at the desk, no one even acknowledged we came into the store.

We asked if she could try on some dresses and one associate pointed back to the dressing room and said “yes, the dressing rooms are back there and they are open.”

Upon leaving the dressing room, no associate engaged with us, even though a couple of them made eye contact. We re-racked the dresses. No one asked what we were looking for or offered us any help or even a greeting.

Cute store with lots of unique items, but we were really disappointed considering none of the employees engaged with us as at all. We saw some dresses online we were interested in, but considering no one seemed eager to help, we...