Hotel Florida Lerici — Hotel in Lerici

I travelled with my wife and another couple from the uk in two cars over two days and were very much looking forward to the stay in Hotel Florida Lerici which we had booked over 6 months prior. We were informed by email two hours before we were due to arrive at the hotel that they had cancelled our reservation and sold it to another guest. The agreement we had through our booking.com agreement was to pay at the property, i had also informed them that we were travelling by car, and told them that we were not going to reach the hotel till after 6pm. Ramona was the lady we had correspondence with before the stay in regards to car parking etc, and it was Ramona who cancelled the booking. She claimed she had tried to charge the rooms on the credit card details she had (even thought the agreement was to pay on arrival) , and could not because i had been issued a new card. When i spoke to Ramona once id seen cancellation email, she was totally unsympathetic with the position she had put us in, (no accommodation and trips booked) and explained there was nothing she could do as the hotel was full. I then had to spend an hour frantically looking for an alternative property that had rooms to book, this after nearly a 1000 miles driving in baking heat. I did receive a call from the reception Manager while en route to different hotel, offering an apology and help finding alternative accommodation, both of which were pretty useless under the circumstances. A crappy start to out holiday 100% caused by Ramona and Hotel...

We stayed at Hotel Florida in Lerici with my wife and our adult daughter and from the moment we arrived it was absolutely fantastic. The hotel sits right on the waterfront with sweeping sea views that greet you every morning. The rooms are spotless, comfortable, and quiet, with every detail cared for to make the stay easy and enjoyable. The staff were welcoming and always willing to help, from check in to giving advice about exploring Lerici and the surrounding towns.

The location could not be better. It is only a short walk to Lerici’s historic center, full of cafes, shops, and restaurants where you can enjoy local seafood and Ligurian specialties. The ferry dock is close by, which made day trips to Portovenere and the Cinque Terre very simple. Even without leaving the hotel, the rooftop bar and terraces offer views that are hard to match anywhere in the region.

It felt like the perfect base for our time in Liguria, balancing comfort, hospitality, and access to everything we wanted to see. Between the incredible setting, the friendly service, and the overall charm, Hotel Florida will always stand out as one of the best experiences we have...

We enjoyed a very comfortable stay at this hotel and would recommend it. The location is midway between Lerici and San Terenzo so 10-15 minutes walk to either of these along the seafront. There is paid parking just opposite or in the public car park nearby and the staff are extremely helpful. There is an efficient lift and the rooms are light, airy and beautifully clean with comfortable beds and bathrooms. We also had a balcony overloking the beach in this picture-perfect spot. Breakfast is really good and has a wide range of options including fresh fruit and great coffee (from the bar not a machine). The hotel has comfortable seating in the lobby and outside areas and we found the environment very relaxing, with the beach just across the road. Both San Terenzo and Lerici are interesting places to visit, each with its own different atmosphere, and have some excellent restaurants at all prices. We will certainly try to go back to the Hotel Florida in future as we had a wonderful...