Asian Paints Head Office — Local services in Mumbai

The company was started in a garage in Gaiwadi, Girgaon, Mumbai by four friends Champaklal Choksey, Chimanlal Choksi, Suryakant Dani and Arvind Vakil. They all belong to Jain families, and founded the company in February 1942.

During World War II and the Quit India Movement of 1942, a temporary ban on paint imports left only foreign companies and Shalimar Paints in the market. Asian Paints took up the market and reported an annual turnover of ₹23 crore in 1952 but with only 2% PBT margin. By 1967, it became the leading paints manufacturer in the country.

The four families together held the majority shares of the company. But disputes started over the global rights in 1990s when the company expanded beyond India. The disputes resulted in Choksey selling their 13.7% shares and exiting in 1997. Champaklal died in July 1997 and his son Atul took over.

After failed collaboration talks with the British company Imperial Chemical Industries, Choksey's shares were mutually bought by the remaining three families and Unit Trust of India. As of 2008, the Choksi, Dani and Vakil families hold a share of 47.81%.

In 1950s, the company launched a "washable distemper", which was a balance between the cheap dry distemper that peeled easily and the more expensive plastic emulsions. Promoting their brand Tractor Distemper, the company used "Don't lose your temper, use Tractor Distemper" in their advertisings.[8] In 1954, "Gattu" – a mischievous boy with a paint bucket in his hand – was launched as mascot. Created by R. K. Laxman, the mascot found appeal with the middle-classes.

He was used only in print advertisements and packaging till 1970s and by 1990s, was also seen on television advertisements. Gattu helped in bringing the commodity-led business of painters to the actual end users of home-owners. Ogilvy & Mather, the advertising agency associated with Asian Paints, launched marketing strategy by focusing on festive occasions in 1980s with their tag line "Har Ghar Kucch Kehta Hai" (Every home says something). Relating with festivals and important life events like marriages and child birth, the company advertised it as an occasion to paint homes by connecting on emotional level.

In 1990s, the advertisements focused on the home exteriors, focusing on how the paints could keep the exteriors timeless.The company revamped its corporate identity in 2000s and axed Gattu as their mascot, and later changed its "Asian Paints" logo to the shorter "AP" mnemonic.

The company has 12 institutional owners and shareholders that are investing through Securities Exchange Commission (SEC). Largest stakeholders include Bridge Builder International Equity Fund, and Touchstone Sands Capital Emerging Markets...

I was using safe painting services from Asian Paints via dealer named Satnam Enterprises located in Gandhinagar, Gujarat. The dealer is unwilling to do their faulty work and once requested to fix it, he was shouting throughout the day in my house(the sample recording of conversation was recorded in my phone). Even security gaurd came to stop him from shouting but he wasn't willing to calm down. He was torchering mentally throughout the day.

The initial asking was to do the payment in 40+40+20% . After getting initial payment of 40%, he changed the contract and done 40+50+10% without my will. I have paid the full amount today and this was the last day of the work.

The total work time given was 20-25 days, but this took more than 2 months to complete the work.

The dealer was turning away from all his false promises. Even the house left very dirty full of colors, lafi, and Ebro tap; throughout the floor, furniture, plumbing, and glass.

I am very disappointed via the Asian paints safe painting services which come with the logo of Asian paints written on it. That was the only reason for the selection of my house's painting services. But the experience was horrified due this sort of associated dealer. When I asked Asian Paints, no proper response was provided or taken against the dealer. It needs to take the strict action against this dealer to stop any further disappointed customers and ruining the image of the Asian Paints. Very unprofessional and disappointing , work and behaviour from the Asian Paints safe painting...

Title: Absolute Garbage – This Emporio Gold Polish Ruined Everything!

I’m still fuming after using this so-called "glossy" wood polish. It’s a total disaster in a bottle! The moment I applied it to my wooden table, I knew I had made a huge mistake. Instead of enhancing the natural beauty of the wood, it turned it into a sticky, streaky mess that I can’t even look at without getting angry.

This polish is ridiculously thick, making it impossible to spread evenly. It dries way too quickly, so you’re left with uneven patches that look like a child smeared glue all over your furniture. And the finish? What finish? There’s no shine or gloss – just a dull, cloudy film that makes my furniture look worse than before.

But the worst part? The smell. It’s absolutely rancid! My entire house smelled like chemicals for days, and even after airing it out, I can still catch whiffs of that toxic stench. It’s unbearable.

On top of that, this polish left a permanent residue that I can’t get off, no matter how hard I scrub. It’s completely ruined the surface of my table, and now I’ll probably have to sand it down and refinish it entirely – all because of this horrendous product.

Do yourself a favor and steer clear of this trash. It’s not just bad; it’s a total catastrophe. If I could go back in time, I would never have let this nightmare anywhere near my furniture. A complete waste of money and effort – this product deserves to be thrown...