Food Store Aoki, Ito — Local services in Ito

Food Store Aoki, Ito (フードストアあおき伊東店) is a pleasant, air-conditioned supermarket with a decent selection and polished aesthetic. Staff are kind and the store feels refined—but prices lean upscale. 3/5 – A clean, classy market for those with a little extra to spend, but not the first stop for bargain hunters.

Full Review: Food Store Aoki, Ito (フードストアあおき伊東店) strikes a balance between polished elegance and everyday accessibility—but leans just slightly too far into the upscale category to be my personal go-to. It’s the kind of supermarket that looks like it’s trying to impress a little more than it’s trying to compete.

Let’s start with the positives: the staff are professional and pleasant, the store layout is thoughtful and inviting, and there’s a certain subtle sophistication to the overall shopping experience. The air-conditioning is strong, and it keeps the produce and meats looking and feeling fresh—something that’s more important than we often give it credit for, especially during Japan’s humid summers. There’s clearly a focus on aesthetics and atmosphere, and that attention to detail doesn’t go unnoticed.

The selection is solid, if not jaw-dropping. You’ll find most of the staples here, with some niche or slightly elevated items sprinkled throughout the aisles. It doesn’t quite offer the sheer range of a MaxValu or Universe, but it covers enough ground to satisfy most shopping trips.

That said, the prices are noticeably higher—and not always justifiably so. While it’s not astronomical, you’re definitely paying for polish over practicality. For travelers or locals who keep a close eye on their grocery budget, this may feel like a less-than-optimal choice. In a city like Ito, where MaxValu, Don Quijote, and other competitively priced options are nearby, it’s hard to ignore the fact that your yen simply stretches further elsewhere.

Still, there’s a market for this kind of store—and Aoki knows it. It doesn’t try to be the cheapest, and I respect that. It’s clean, organized, and clearly loved by its regulars, judging by the steady foot traffic even during my off-peak visit. There’s something comforting about a store that knows its identity and sticks to it, even if that identity isn’t for everyone.

Final Verdict: 3/5 Food Store Aoki in Ito is a refined and respectable supermarket that may not appeal to the most cost-conscious shoppers, but offers a calm, well-kept environment with attentive service and reliable goods. It’s less a place for stocking up in bulk and more a place for curated picks and pleasant browsing. If that sounds like your style, you’ll likely walk out content. If you’re after deals, though, there are better options just...

Best quality vegetables and best quality lamb meet available in this store which is not available in the while Ito city plus you will find many exclusive stuff from the...

他の方も書いていますが、値段高めポーション小さめのコスパの悪いスーパーです。

鮮魚関係は海が近いこともあり多めですが、それ以外の生鮮食品、菓子、飲み物全て高いです。

なぜ人気なのかわからない。

アピタのスーパーが都心部のスーパーに近い感じで品揃えも種類も多くおすすめです。

As others have mentioned, it is a supermarket with high prices and small portions.

Fresh fish is more because of the proximity to the ocean, but all other fresh foods, snacks, and drinks are expensive.

I don't know why it is so popular.

I recommend the supermarket in Apita, which is similar to the supermarkets in the city center and has a large selection and variety...