BMW of Freehold — Local services in Freehold Township

I’ve waited several weeks to update my review in order to make certain that it was objective and not something written purely out of frustration. I have left the original text below to show how good the experience was initially, and to illustrate how disappointed I was by Mike. I do have the email exchange and mechanic’s bill should the dealership wish to respond. $28K for the car several weeks ago and I’m already out $600 for new pads.

After driving the car for only 600 miles I got an alert that the brake pads on all 4 wheels needed to be replaced. Mike did mention that there was some wear on them but glossed over how soon they’d need to be replaced. It is my contention that if they needed to be replaced after just 600 miles then they needed to be replaced at the time of purchase.

When I brought this to Mike’s attention his response was essentially “Sorry. Can’t help. You should have purchased one of the maintenance plans offered at the time of purchase”. It’s as if I became irrelevant to him as soon as the ink dried on the contract.

Should you purchase a vehicle here be sure to have an independent mechanic give it a thorough inspection. I no longer have confidence in the dealership or (at least one of) their employees to be transparent and honest.

Original review, which has since been tarnished: My wife and I had a great experience here last week. We went in on a Saturday and met with Mike. He listened as we told him what we were looking for and he showed us a vehicle that exactly matched our criteria. We ended up purchasing it that day and picked it up the following Tuesday, all detailed and ready to go. The financing paperwork was a breeze and we were in and out fairly quickly. Mike even provided a giant bow and photographed my wife and me in front of the car.

A lot of people get anxious when purchasing a car, expecting to be pressured into something a little out of their stated price range or maybe a vehicle that they really aren’t keen on but are told “it’s a great deal - don’t miss out”. There was none of that here. Mike and the team made the whole process fun. Truly fun.

I should point out that we were there for a used car. We were given the same top-tier treatment you’d expect for buying a new car. Really treated us like gold. I recommend the dealership in general and Mike in particular. Start your next vehicle...

After initial status update call, service department/my rep didn’t pick up phone till I went there in person next day for an update.

For $350 (and 4 full days later), I got a mediocre generic check engine diagnostic code and a fluid refill. No loaner in the meantime (despite a “no remedy” recall of which I’m suffering the symptoms on this $65K 5 year old car). There was also another recall last year on a bad NoX sensor (which they supposedly resolved but I’m willing to bet maybe still the issue causing the check engine light “eco” error as it was last year).

My rep was kind enough to not charge me for the diesel fluid refill which I do appreciate given this took 4 days. The overall experience however was horrid because:

• It was a hassle to get a hold of my rep (or anyone in the service department for that matter). It seems they systematically just don’t pick up the phone and give service updates once every 24 hours. • It took 3 days for the shop to look at my car. This was an emergency drop so I understand the wait but expected a loaner given 2 outstanding recalls in addition to the main issue. • I paid over $350 for a half-baked diagnostic resulting in generic check engine light code for eco (and my inability to get my car to pass nj inspection) or true issue identification (also known as a diagnostic...for which I paid over $350...) ...keep in mind this car is 5 years old and costs $65K. • No courtesy vehicle for the 4-day duration. All courtesy vehicles allegedly pre-allocated (despite me seeing same courtesy vehicles in the lot the 4 times I passed by the lot).

Due to the nature of my work and my time constraints, I chose to pay the ludicrous $350 diagnostic fee because I can’t afford for my vehicle to be down, and expected an accurate diagnostic, a reasonable turn-around time (and if not, then a courtesy vehicle). Instead i couldn’t reach my rep for the status on a courtesy vehicle despite trying over and over. The diagnostic I got was garbage (autozone would’ve hooked up my car given the error code for free), and frankly given the 4 days it took them to just tell me my DEF was low and pulling a generic code for me, I didn’t even fight it once my rep told me they were done. I just said thank you, paid their ludicrous diagnostic fee (despite not really getting a...

World-Class Experience at BMW of Freehold - Exceptional Team!

I recently had the pleasure of purchasing a new BMW from BMW of Freehold, and I can confidently say it was a world-class service experience from start to finish. In a world where customer service can be hit or miss, this dealership, under the leadership of General Manager Danny Claro, truly stands out.

From the moment I first engaged with the dealership, Danny Claro exemplified what a General Manager should be. He fosters an environment of professionalism and genuine care for the client. A great GM ensures that the entire dealership operates with integrity and efficiency, and Danny does precisely that. He was accessible, and it was clear he is personally invested in ensuring every client has a personalized experience. He didn't just oversee; he was actively involved in making sure my needs were met and that the process was smooth. His leadership is evident in the quality of his team and the seamless operations.

My Sales Advisor, John Cheung, was absolutely fantastic and a testament to the dealership's commitment to excellence. John provided a truly exceptional relationship-building experience. He was incredibly knowledgeable about the vehicles, patient with my questions, and, most importantly, he listened. What a salesperson should provide is exactly what John delivered: excellent communication every step of the way. He was transparent regarding timelines for vehicle availability and preparation, always keeping me informed. He never made me feel pressured; instead, he focused on finding the perfect vehicle for my needs and ensuring I was comfortable with every aspect of the purchase. His attention to detail and dedication to providing a personalized experience made the entire process enjoyable and stress-free.

The entire team at BMW of Freehold, guided by Danny Claro's exceptional leadership and executed by dedicated professionals like John Cheung, made this car buying journey the best I've ever had. If you're looking for a new BMW and want a dealership that values your time, provides transparent and excellent communication, and delivers a truly personalized and world-class service experience, look no further than BMW of Freehold. Ask for John Cheung – you won't be...