Iowa Diamond — Local services in West Des Moines

Unless you’d like poor customer service and frankly, bad products with diamonds falling out of your ring, I’d avoid Iowa Diamond like the plague. This review is a long time coming – I finally had the time to sit out and write our poor experience with them over the last decade.

It started in 2011 when we lived in Des Moines and together picked out a few settings/diamonds we liked. We were engaged in June 2012 and less than a month after wearing the ring on my finger, the first diamond fell out. We should have known then that this would be a long road of fighting Iowa Diamond for them to do the right thing.

They replaced the ring setting right away – using my original diamonds but having the manufacturer create a new version of the setting we purchased. But that product or customer service didn’t last long. Soon, months later, another diamond fell out. We took it in and they replaced the diamond.

However, over the last nine years, I have had diamonds fall out SIX different times – four of which took place in a four-month period. Let it be known that I don’t shower with my ring, sleep with my ring, swim or work out with my ring. I wear it during the day (I work in an office) and that is it.

Each time a diamond has fallen out, I have paid for them to get replaced out of my own pocket (approx. $90-$110 each time), but in 2020, I had enough and went to Gina (VP) to ask her to make it right.

Sadly, Iowa Diamond did not do the right thing. The only option they gave us was to pay $800+ to have a new setting created by the manufacturer. After much deliberation, we took the option because we thought that was all we had to work with.

I'm aware that the setting of my ring is pave, and that Iowa Diamond claims it "may be more prone to losing diamonds," but I have two main issues with that being used as an excuse. The first, is that when we met with our sales person, Pam Storey, she never once mentioned that would be something to be mindful of. In fact, the majority of the rings she showed us had that style. Secondly, my wedding band is also pave style (but from a different jeweler) - and I have NEVER had an issue with that ring, and I've had it for eight years.

I cannot and will not do this every eight years. It's not reasonable for us - I have zero friends or family members who have EVER had to have their diamonds replaced let alone the entire setting itself.

So beware before you purchase from Iowa Diamond. Because even if you do have a problem with them, they will not make it right and you’ll be paying for your ring over and over...

We love Iowa Diamond. When my fiance’ and I initially talked about getting married he promised me he would never go to Iowa Diamond because he did not like the radio commercials. Haha. We found ourselves unhappy at other jewelry stores and wound up at Iowa Diamond buying my rings. We loved our experience with Janell and we love my rings. Fast forward to when it came time to purchase my fiancé’s ring and we were out and about and stopped in at a chain jewelry store. We bought the band and bought stones to have it customized. We were unable to see a drawing or design on a computer screen but we went with it. Once we received the ring neither of us liked it. It’s not what we wanted nor asked for. Why didn’t we go to Iowa Diamond? We don’t even know. We were caught up in the moment that day and just went for it. Well, we called Iowa Diamond and sat down with Adam and we are at peace now because we will be getting the ring we want! Adam was very patient with us, explored multiple ways to do the ring we wanted and explored the different costs. We were able to see the ring on their designing computer programs so we know what we are getting. Also, we are making jewelry out of the ring we don’t like from the other store....so it’s not a complete loss. Moral of the story-go to Iowa Diamond. Even if you don’t like the commercials, Iowa Diamond is the best...

Great customer service ends the moment you make a purchase. The craftsmanship is poor, and Iowa Diamond does not stand behind its work. Multiple diamonds fell out of my ring several times over a three-year period. One incident happened just two months after a “thorough inspection and prong tightening.” The platinum on my engagement ring began to wear away only three months after introducing the wedding band, despite following all standard care instructions (removing rings to wash hands, not wearing them to bed, avoid wearing rings with rubber gloves, etc.).

They pushed to us in the direction of choosing platinum for both the engagement ring and wedding band with a higher upfront cost, promising “less maintenance costs and more savings in the long run.” Unfortunately, that promise turned out to be empty.

JD was extremely condescending, and will say anything to make the sale. It would be an insult to used car salesmen to compare him to one, as they’re typically more honest and provide better customer service.

Overall, we were very disappointed, and disheartened with our experience at Iowa Diamond. I wish we had spent our money at another local jeweler with similar or better reviews. If you choose Iowa Diamond, I genuinely hope your experience is...