SBCo (Surabaya Baking Company) — Restaurant in Surabaya

SBCo at JW Marriott Surabaya: A Chic Café with Artisan Flair

Stylish Ambiance • Cozy Corners • Contemporary Vibes

SBCo, short for Surabaya Baking Company, is a hidden gem nestled in the luxurious JW Marriott Surabaya. The moment you walk in, you’re welcomed by a warm, modern interior that effortlessly blends comfort with sophistication. Wooden accents, warm lighting, and cozy seating make it the perfect place for a casual coffee break, a quiet reading session, or a relaxed meeting.

Freshly Baked Goods • Daily Pastries • Artisan Bread

One of SBCo’s biggest highlights is its in-house bakery, which produces a delightful array of freshly baked goods every day. From buttery croissants and rich chocolate éclairs to crusty sourdough and soft focaccia, the quality is top-tier. You can smell the freshness as soon as you enter, and everything tastes just as good as it looks—if not better.

Gourmet Coffee • Signature Drinks • Chill & Caffeine

Coffee lovers will feel right at home at SBCo. The baristas are skilled, the coffee beans are high-quality, and the drinks are well-balanced, never overly bitter or acidic. Their signature lattes and seasonal beverages add fun variety, while classics like cappuccinos and flat whites are consistently satisfying. For non-coffee drinkers, their teas and smoothies are also refreshing and thoughtfully crafted.

Light Meals • Sandwiches & Salads • Brunch-Friendly Menu

Beyond coffee and pastries, SBCo also offers a great selection of light meals—perfect for brunch, lunch, or an early dinner. Gourmet sandwiches, fresh salads, and pasta dishes are made with premium ingredients and presented beautifully. The Salmon Bagel, Chicken Avocado Sandwich, and Truffle Fries are particularly popular and live up to their reputation.

Relaxed Setting • Wi-Fi Available • Perfect for Remote Work

Thanks to its quiet environment and reliable Wi-Fi, SBCo is an ideal place to get a little work done or enjoy a laid-back afternoon. The seating is spacious and comfortable, and the staff allow you to linger without pressure. Whether you’re typing away on a laptop or enjoying a long coffee chat, the atmosphere is supportive and unhurried.

JW Marriott Quality • Friendly Staff • Great Location

Being part of the JW Marriott means that everything from cleanliness to service is held to a high standard. The staff are warm and attentive, often remembering repeat customers and offering personalized recommendations. Its central location in downtown Surabaya makes SBCo easily accessible whether you’re a hotel guest or a city local looking for a quiet escape.

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Final Verdict: A Boutique Café That Gets Everything Right

SBCo at JW Marriott Surabaya combines artisan baking, specialty coffee, and casual dining in a stylish, welcoming space. Whether you’re grabbing breakfast on the go, meeting a friend, or spending the afternoon working on your laptop, SBCo delivers a consistent, quality-driven experience every time. It’s more than just a café—it’s a lifestyle spot in the heart...

The location of the shophouse inside the hotel gives the impression that the price offered will be expensive, but in fact the price offered is quite competitive.

Enter through the JW Marriot lobby, after the check point you can turn right towards the receptionist area and the shop location is in front of you

The atmosphere of the room offered is very comfortable. You can enjoy bread or ice cream at affordable prices. This shop also provides tea, coffee, cocktails, chocolate drinks, etc., although the prices are quite expensive.

They also offer a buy 1 bread get 1 free program every day from 8pm to 10pm. But for this promo you have to hurry, because some items sell out quickly. The shop is open from...

This store has a cozy setup with a few tables, where you can dine in and enjoy their treats.

They offer a variety of pastries, cakes, and beverages. There’s also a promo on their bread and puff pastries, if you buy them between 8 and 10 at night.

If you choose to dine in, selected pastries can be warmed up for you.

Their spinach pie has a flaky crust with a savory flavor. The filling is savory too, thanks to the blend of cheese, egg, and spinach.

The cakes are dominantly sweet. The red one is cheese-flavored cake, where it’s rich, savory, also sweet, and a...