Sugihara Isao Fisherman Store — Restaurant in Matsushima

The best seafood is a little bit hidden. This part of Matsushima, Isozaki, is where many fishermen have their boats and also stores where they sell their catch directly. Sugihara-san's store sells raw seafood to take home and eat and also has grills where you can get oysters, crabs, eels, various shells and more prepared and then eat it on benches in the seating area. This is some of the freshest and tastiest seafood I have ever had. If you're lucky, Sugihara-san himself will be there. He's a friendly guy and leads a number of initiatives to help Matsushima reinvent itself...

Great seafood place after an afternoon visiting the scenic areas in central. The grilled stuff was great and juicy, especially the scallops (hotate), the clams and oysters. Also had the raw oysters but it wasn't very chilled especially now it's summer. Recommended! There's was also a nearby parking just for the store for 3 lots (complimentry), shared with the nearby dental clinic. Place has no Aircon...

This is the most CP value seafood sashimi I took in Japan. If you don't take raw seafood, they provide roast also. The taste is just... cannot explain.... Big sashimi oyster 300 yen, and roast one just... 100 yen! Might be it was not located at the tourist point (in front few more hundred meters), it could still maintain at that price. Few street away it would not be this price! Will sure come again...