Pure Passion — Restaurant in Agadir

Pure Passion – A Culinary Love Affair in Agadir Harbour

When your taxi driver drops a restaurant recommendation and has that knowing foodie glint in his eye, you take note. That’s how we found ourselves at Pure Passion, tucked elegantly into Agadir’s marina—where boats bob, sea breezes drift, and magic quietly simmers in the kitchen.

From the moment we arrived, the welcome was warmer than the Moroccan sun. We were seated at a perfectly round table for six (I believe scientifically proven to enhance both conversation and appetite), and that’s when things started to get… well, deliciously serious.

Cocktails first, because: priorities. The first sip already hinted we were in for a treat, and that menu—oh that glorious menu—offered a tantalising balance of hot, cold, land, and sea. It read like a love letter to seafood and fine dining.

Starters, A full-blown flavour parade. We ordered a range to share (sharing is caring when food this good is involved). My personal favourite was the prawns with peanut sauce—unreal. But a very special shoutout to the crab cakes, which had me briefly considering a career change just to figure out their secret recipe. And just before that, a surprise amuse-bouche of gazpacho arrived, accompanied by baskets of bread and dips so tasty they nearly caused a diplomatic incident over who got the last dollop.

Then the mains arrived… and wow. My scallop and prawn risotto was a symphony of texture and taste. Scallops cooked just right—tender, golden, and singing with freshness—and prawns so plump and juicy I swear they flirted with me. The risotto itself! Straight from the kitchen of a nonna who’s won every risotto-off in Italy. Others at the table had T-bone steaks (perfection), Asian-style beef (packed with umami punch), and slow-cooked lamb shanks that fell apart at the mere mention of a fork.

Dessert. Where do I begin? I would genuinely consider washing dishes here if it meant daily access to the dessert kitchen. My crème brûlée! In the top two of my life (and I’ve done the research). Silky, crackly, rich. And yes, I taste-tested everyone else’s—purely in the name of science—and each one was faultless.

The staff recommended a delightful Moroccan rosé that paired beautifully with everything. And here’s the kicker: for food, wine, and service of this level, it’s exceptional value. Like “should we move here just for this?” kind of value.

But the real secret sauce of Pure Passion? The service. Warm, genuine, attentive without being overbearing—they struck the perfect balance. We returned two nights later for dinner (because of course we did), were warmly remembered, and experienced an encore performance even better than the original.

One of our mains—the fish—was deboned at the table, with the kind of precision and flair that made us feel like royalty. And the chateaubriand? Let me just say: if tenderness were a sport, this would be the world champion. Melt-in-the-mouth perfection, cooked exactly to order, and paired with sauces that should have their own fanbase.

Pure Passion isn’t just a meal. It’s an experience. A highlight. The kind of restaurant you talk about for the rest of the trip—and possibly for years to come.

Thank you to the entire team for making this the culinary high point of our...

It is most unusual for me to listen to a recommendation of a 'rep' when it comes to eating out while staying in their hotel (RUI Tikida Beach). However, we did and booked an evening meal on my Birthday. First, they send a courtesy bus to collect you (and it takes you home). On arrival they were welcoming and friendly and their English was great (my Arabic non existent). Great view of the marina. Menus in all languages. Choice UNBELIEVABLE!! I cannot stress that enough as there were so many things to choose from. Cocktails, wine, water.... after the days of drinking all-inclusive alcohol it was bliss to drink a "rusty nail" which had a kick and tasted excellent... we digress..... we are talking food but it accounts for my 5 stars across the board. They give you an entrée as a complimentary course and it was lovely. We skipped the starter as although hungry we didn't want a good coma. So our main was beautifully cooked and the taste was unbelievable (we both had beef wellington because we like it but I wouldn't call it a recommendation as what you eat is up to you). Good selection of accompanying veg and fries. We also had a pud at which time mine came with fireworks and all the staff singing happy birthday (which was probably the 5th time that had happened - a lot of diners had birthdays). So... would I recommend? Yes Was it expensive? No - about the same as a meal out in the UK. How do you pay? Cash or card Would I go again? Its a long...

Pure Passion is an absolute must-visit in Agadir.

From the moment you step inside, every detail is flawless — even the security at the door set the tone with a warm welcome. The entire team, from front of house to the chefs, go above and beyond to make you feel looked after, and their passion for hospitality truly shows.

My partner and I are serious foodies with pretty high standards, and on our very first night in Agadir we were blown away. The food, the service, and the atmosphere set the bar for our whole trip. We loved it so much we went back again — and even recommended it to others at our hotel, who were just as impressed.

Across both visits, our three-course meals were outstanding: beautifully presented, full of flavour, and consistently excellent. The service never missed a beat, and the setting makes the whole experience feel extra special. Without a doubt, Pure Passion has earned a place in our top three dining experiences ever.

If you’re visiting Agadir, don’t think twice — make sure Pure Passion is on your list. Exceptional food, incredible people, and an unforgettable experience.

Thank you to the whole team for making our time in Agadir so memorable. We’ll...