I hate the idea of leaving a bad review but I do this in the hope that Kraft Burger will see this as constructive feedback. I want to like this place, I really do. A burger is a thing of beauty and to have a proper burger joint down the road from me would be a dream come true. I’ve been to Kraft Burger four times in the last couple years and each time I’ve been left sorely disappointed. While the burger is often tender, it’s always under seasoned, has this weird bitter taste on the outside, and isn’t pink in the middle the way a gourmet burger should be. The lettuce is always slimy - very off-putting. Most recently, the fries were incredibly over-salted (I am a salt fanatic so it takes A LOT for me to say something has too much salt). The blue cheese dip had no flavour whatsoever. How is that even possible? It’s BLUE CHEESE!! The dip literally tasted like hand cream. On the other hand, there’s so many little things that Kraft does well - the coleslaw is lovely, as are the buns and toppings like fried onions, mushrooms, streaky bacon etc. But nice toppings does not a good burger make. I really don’t understand why this place is so highly rated. I thought at first maybe it’s because I haven’t eaten in, only been for collection (I live like 2 mins away). But if you’re gonna be a top burger joint, you gotta be at the top of your game whether that’s eat-in or takeaway. I keep going back in the hope that things have improved but if anything, they’ve only got worse. This place has so much potential - I hope management will take some of my comments on board.