I would love to give this place 4 or 5 stars. Service was really awesome! For the money we spent however, the fish quailty and atmosphere didn't justify a $175 bill alcohol included. It was two people and an eight year old. It's a local mom and pop place (wich is a plus normally) located in a shopping center with a Target and Big Lots. We ate and drank the normal amount we have had at other places but the bill should've come out to $80-$100....apples to apples. That being said they have no food on happy hour here and the drink specials are limited. So that does hurt their pricing for the customer. I would be happy to eat here again but the complexity of dishes and dinning environment doesn't justify the amount spent... so I will be selective next time. This place does well because of the CSLB crowd or the local neighborhood families who don't know and can blow a few hundred bucks on mid level sushi with great service. Iv'e eaten at most sushi places in Long Beach and I will admit it can be hard to find peak qaulity and value in our area. This place place does so much well but falls short in the...

Ok, first things first! One of my favorite things to do when I visit a new place is find unexpectedly fantastic Sushi in what may be very modest dogs (yes, capital 'S' outta respect for the artistry and SHOUT OUT TO CRAZY JOE'S SUSHI IN PALM SPRINGS FOR SETTING THE BAR SO HIGH)! Sushi Kinoya was great! Great food and great price...most reasonable I've had all day! I had one of the lunch specials Red Snapper Roll and Spicy Tuna Roll + miso soup. The miso was fine. But, the Sushi was awesome! I had enough to feel completely satisfied ... not just the proportions though great but the flavors, too ... chef's kiss! And, my favorite thing of all...they didn't skimp on the ginger! I even had some left over! Would definitely come again on my next trip! Viva the strip mall sushi!!! The vibe is friendly and warm. If you're trying to impress her or him with the decor...not the place. BUT, if you want good food and money left over to make a great day of it, run don't walk to Sushi Kinoya! Sorry no pics... food too good and I was way...

Sushi Kinoya has a place in my heart forever. From the time they opened their doors back in 2007-08, they had seen our oldest son grow up to a teenager and have also seen my two other children (son and daughter) grow up as well.

Iris, the wife-owner along with her husband has been very kind and they know us. We feel like family there. Iris even always remembers to bring me extra Wasabi because she knows how much I love to eat sushi and get teary-eyed from the Wasabi.

My wife and I have our go-tos. I love the baked lobster with white fish, the albacore delight, and the rock and roll sushi. Everything is good there. And from day one when we first visited until the last time, the food quality and taste has been ultra consistent. The service is always friendly and attentive. We love to support this small business because we love the people that run it. The food just makes it that much better.

I highly recommend...