New England Cider Donuts — Restaurant in Ludlow

My husband is in Ludlow frequently often once a week on business and has never once noticed you because even though your sign is big the lettering is small and almost impossible to read from the road and that's if you're looking for it.

Today I told him about it and he stopped in and waited for at least 10 minutes, saying hello, hello? And no one came to help him. So he grabbed some donuts and left some cash. He was hoping for coffee but you only have a couple of drip coffees from Speeder and Earl's which for an"cafe" is not good. The cafe is cute and I realize you're still somewhat new on the block but you have a fantastic location and cute place and could be booming with business if you changed a few things - I know because I have helped run a successful cafe before and I see amazing potential for you guys!

The donuts had a good taste, slightly overdone but good taste. Maybe could use a slight more apple flavor. By the time I got them they were so dry they were crumbling in my hands and that made them hard to eat. He was in there at noon on a Saturday which could be bustling but was completely empty.

Some suggestions to help you get the attention you deserve:

Make the sign bolder, don't let your logo take up so much of the sign, make the letters big and bold, put a big sign above it saying CIDER DONUTS or something similar so it can be seen 100-200 feet down the road Have a door open sensor so you can work in the back without having to worry about missing a customer, I've been there and having a noise when the door opens is SO helpful Upgrade your coffee options, learn espresso and use Vermont Coffee coffee for drip coffee (though Speeder Earls is great for Maple coffee) Perfect the frying so they're not overly crispy on the outside or too doughy in the middle, and so they don't crumble

Overall would try again now that I know you're there. You guys have such a great location and so much potential. I say go for it, learn your market (specialty Vermont coffees and Apple cider donuts in peak season would make you a grand slam) and reach for the stars. Great potential - hope you succeed...

This place is clearly going through an identity crisis, and maybe it's still being worked on (hopefully), but we went for the ice cream sundaes as advertised on their sign and found one $7.99 "make your own" option where they scoop a tiny bit of vanilla, chocolate, or strawberry ice cream into a cup and point you over to a station filled with bowls of toppings that have undoubtedly sat out in the open air all day, no covers. I could tell because the chocolate reeses were just clumps melted together. I understand that the they are trying to be a bakery and that the ice cream is just a way to get people in the door to buy the real goods, but if that's the case why not just expand the regular ice cream selection and call it a day. Or get a real ice cream cooler and offer actual service and a cheaper flat rate for a select amount of toppings. People don't want to be paying for a table of wasted leftovers in the price of their one cup and we can tell you don't actually care about offering this service. The donut selection when we went around dinner time was sparse, but the one we bought was delicious and ironically less than...

This place is absolutely amazing. We were in town for the weekend and got a dozen donuts and they were so good we had to come back again!! Unfortunately they are SO good that they ran out, so definitely get there early! Luckily their baked goods and ice cream are phenomenal too. Honestly these are the best donuts I’ve ever had, if you don’t get a dozen you’re missing out! The owner, Dave, is a super cool guy and took the time to chat with us too which definitely made us feel even better about our decision to buy these donuts because you can tell they’re made with love and passion. 5/5 donuts, 5/5 owner, 5/5 day. Dave if you ever put these donuts online you have a customer in Rhode Island who will definitely be...