This place is small and quiet—but don’t let that fool you. The atmosphere feels tightly controlled, like you’ve stepped into a space where you’re expected to think and act a certain way, or just move along quietly. Over time, I noticed that people who don’t align with the bar’s cultural tone tend to stop coming altogether.
There is one bartender who stands out—genuine, humble, and quietly grounded in something deeper. He’s a devoted father, and though he doesn’t speak much about his beliefs, you can sense a quiet strength in him. Sadly, this isn’t the kind of place that encourages that kind of presence.
The rest of the staff carry themselves with pride and confidence, but it often comes off as self-important. There’s a strong sense of social ideology being promoted—not just expressed. It goes beyond décor or style. It shapes the entire environment, especially when combined with drinks that are served freely but priced vaguely until the bill shows up. It creates a disorienting atmosphere, more like a curated social experiment than a welcoming bar.
Make no mistake—this is a gay bar, not a general public bar. While it avoids the more stereotypical imagery, there’s a strong, unmistakable cultural tone. It’s notably lacking in racial diversity despite promoting itself as inclusive. And the dynamic between patrons and staff can feel tense and territorial.
I noticed a strange pattern: women who seemed interested in approaching me would often be intercepted by male patrons who seemed to see me as a threat. It became clear that this place promotes a very specific view of who belongs—and traditional masculinity, or even heterodirection, wasn’t part of it. At first, I was approached often by men. But once I began to share that I was stepping away from my former diverse sexual identity, that I no longer embraced what I once did, things changed. Conversations grew colder, energy shifted, and it became obvious I had crossed an invisible line.
Initially, I voiced my discomfort respectfully. I had hoped to start a conversation—but over time, my tone shifted. As the environment proved increasingly closed off and hostile toward dissent, my approach became more direct, even taunting at times. I’ll admit that. I didn’t come in looking for a fight, but I eventually stopped trying to be agreeable in a place that clearly wasn’t open to dialogue.
That ultimately led to my removal. I was banned—but not before making it clear that not everyone buys into the narrow framework this bar upholds. For me, it was less about being heard and more about refusing to silently comply.
There’s a contradiction in how the space presents itself—as inclusive, but only for those who affirm a specific worldview. The result is a kind of ideological gatekeeping. The performances, messaging, and overall tone often feel more like protest theater than hospitality. If you don’t adopt the group’s principles, you’re treated as a problem.
The environment tends to attract a very niche subculture, and if you’re part of that world, you’ll likely feel embraced. But if you're not—if you’re someone who values personal conviction, traditional values, or just a quieter kind of authenticity—you may feel like an outsider in a room that doesn’t care to make room for you.
Ultimately, this bar seems more interested in shaping minds than serving drinks. The owners operate with a confidence that suggests they expect no pushback. It reminds me of the kind of marketing once used by companies who assumed the law was always on their side.
This isn’t a place for everyone. Comfort here is conditional—and if you don’t fit a narrow mold, you may find peace hard to come by.
Review developed with assistance from ChatGPT under the guidance of a once...
Read moreThe 17th St Pub is a great addition to a ever changing downtown Merced. Set next to Coffee Bandits near MLK and Main, the Pub is a snug and classy beer and wine bar. The woodwork is top notch but not over the top. No food menu except beer-nuts and sometimes almonds .... but the BEER! The beer. Beautiful colorful thoughtful glass-full beer, it makes me smile. The beer selection is a rotating and exciting; there is never a dull tap handle. The taps have tended to be "hopcentric" but there is a beer for every taste and even hard root beer. Knowledgeable and friendly tapistas will point you in the right direction and there is also beer in cans and bottles so you really can't go wrong unless you want a Coord light. The Pub is just a great small craft beer and wine joint. The wine selection is limited but carefully chosen - they have red and um white! But seriously found some new favorites there a Chardonnay with a back story involving flint arrowheads; a Shiraz blend with a convict; a lush Pinot noir at a surprising (reasonable) price. You can also buy wine to go (but not beer). The thing with the Pub is that great care has been taken to set it up and then it is layered over with a homey insouciant charm - it is effortlessly cool. Local restaurants will deliver food there or you can bring in your...
Read moreThis place was very cool great vibes all around then again was just me and co workers after work 3:30pm the place was a ghost town . But the service made us all for get that and if you happen to make a trip to the restroom exiting is just classic cheerful entertaining art . Discovered some great brews here local mostly. Not a place if looking for that hard liquor like whiskey . A drink I myself enjoy . A few spots down the way will help you out . So cheers , drink and enjoy ...
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