Crumbl - Tatum — Restaurant in Phoenix

Few desserts have earned as much universal affection as the chocolate chip cookie, yet few bakeries dare to elevate such a familiar classic without alienating the nostalgia tied to it. Crumbl’s take on the chocolate chip manages to honor tradition while refining it, creating a dessert that feels indulgent, balanced, and worthy of the spotlight.

At first glance, the cookie’s size alone makes a statement. Substantial without being unwieldy, it carries an artisanal weight that suggests generosity and intention. The surface gleams with pools of semi-sweet chocolate that peek through a golden-brown crust, their sheen hinting at the warmth preserved within. The edges hold just enough definition to suggest structure, while the center appears almost molten, inviting you to break it apart and savor its soft interior.

The first bite confirms what the appearance promises: a texture designed to please. The exterior has the faintest crispness, but the core melts instantly on the palate. It is warm, pillowy, and rich without crossing into cloying territory. Each bite offers an almost buttery smoothness, the dough dissolving quickly and leaving behind ribbons of chocolate that linger. It is, in short, the kind of melt-in-your-mouth sensation that makes restraint difficult.

Flavor-wise, Crumbl’s cookie succeeds in its restraint as much as in its decadence. The sweetness is immediate but not overbearing, balanced by a carefully measured pinch of salt that sharpens the chocolate’s depth and elevates the buttery richness of the dough. The salt is not aggressive—it doesn’t announce itself—but rather plays quietly in the background, providing contrast and sophistication. It’s a subtle touch that keeps the cookie from feeling one-dimensional and leaves the palate craving another bite.

The chocolate itself is generous but thoughtfully distributed. Instead of dominating every mouthful, the chips appear in just the right proportion, allowing the dough’s caramel-like brown sugar notes to shine through. When warm, the chocolate becomes molten, offering a silky counterpoint to the tender crumb. This interplay between sweet, salty, and savory notes adds layers to what could easily have been a predictable treat.

Crumbl also understands the importance of serving temperature. While many bakeries let their cookies sit, Crumbl’s warm presentation transforms the experience. The heat amplifies aromas of vanilla and brown sugar, enhances the gooey texture, and makes each bite feel freshly baked and immediate. It creates the kind of sensory indulgence that takes a familiar childhood favorite and imbues it with a sense of occasion.

In the end, Crumbl’s chocolate chip cookie is not simply a dessert—it is a carefully constructed performance. Its size, warmth, texture, and balance of flavors speak to a deliberate craft. It respects the nostalgia of a classic chocolate chip cookie while elevating it into something more refined, more intentional, and ultimately more memorable. For those who grew up on homemade cookies, it will feel like a luxurious echo of a familiar comfort. For those seeking a gourmet treat, it delivers sophistication without pretension.

It is, quite simply, a cookie that reminds us why this humble dessert has stood the test of time—because when executed this well, it is more than a sweet snack. It is a moment...

We placed an online order ahead of time, which gave us an hour of wait time. When we showed up for our “allotted” time, we were informed that more cookies were sold out. Mind you, 2 out of 6 cookies were already sold out when the online order was placed. To show up an hour later for the 4 different flavors of cookies only to be told that 2 more are sold out… “But if we wanted, we could double up.” As if this is being offered for free 😂

These cookies would go to a nursing home. To a loved one who is in their last few days of life and has a sweet tooth for cookies and cream, and brownies. We ordered those flavors specifically for her to enjoy on her own last night. When we expressed our SLIGHTEST concern about how these flavors could be sold out if 1- we paid for them already and they weren’t sold out then, 2- the app told us that the cookies were ready for pick up?… A young African American boy proceeded to talk back to us IN FRONT of an entire storefront of customers. He continued to laugh at us sarcastically as we were heading out, ONLY to be backed up by one of his female, white coworker with dark hair. He proceeded to SHOO us away by continuously laughing at us while the female staff repetitively said, “Okay, have a good night. Okay, have a good night” full “outdoor” tone from the kitchen. Again, ALL of this IN FRONT of at least 20 of your other customers… RUDE.

My partner and I go to this store every week, purchasing six large cookies as a routine. Rest assured, we will NOT be giving this brand our hard-earned money unless these people are dealt with and settled with!

It's disappointing and hurtful that Crumbl has been a household name in our family. So much so that this is part of our loved one’s last supper wish, and this is how the night unfolded… Your app and “online order” concept don’t work. On another note, this location is staffed with kids- SOME immature kids with zero work ethics and zero feel to the definition of “hospitality” or customer service. This hasn’t been the first nor second encounter of this caliber but we have bit our lips. BUT THIS TAKES THE CAKE.

As business owners in the restaurant business, we know that had the owners/partners/investors seen tonight’s encounter at Crumbl; they would have been appalled too. Hire people who care because your brand makes us feel cared for. It’s become a household name in our home and a comfort food to many. So much so that it was part of our loved one’s last wish, but DO better with your offered services on the app. And DO better HIRING the people that ALIGN with your brand.

For your information, we came in at precisely 8:50 PM on a...

I had such a a great experience at Crumbl, and I wanted to share it here because this location truly deserves recognition. I stopped in recently to celebrate my birthday, and to my surprise, they gave me a free cookie for my birthday! It was such a thoughtful gesture and instantly made my day even more special . The staff handled it with so much professionalism and warmth- they greeted me with smiles, wished me a happy birthday, and made the whole interaction feel genuine. The store itself was very clean and welcoming . From the moment I walked in, I noticed how well -kept everything was , from the counter area to the displays . The atmosphere is bright and cheerful, and inviting, which makes it enjoyable just walking in the smell.......amazing. Of course, the highlight was the cookie itself-fresh, warm, and absolutely delicious . Crumbl is known for their rotating menu and fun variety of flavors , and they really live uo to their reputation . You can tell they put care into what they make , and the quality speaks for itself. Beyond the cookies , it's really the people and the environment that stood out to me . The team here works together in such a professional and friendly way which makes the customer experience feel smooth and enjoyable. It's not just about getting a cookie - it's about feeling welcomed and appreciates , and this location customer service delivered perfectly. I highly recommend this crumbl location to anyone in the area. Whether you are stopping by for a special occasion or a quick treat for yourself, you can count on great service, a clean and inviting atmosphere and of course, cookies that never disappoint. I will be back and thank you to the staff for making my...