Tomato Industrial Museum, D.Nomikos — Attraction in Municipality of Thira

Absolutely recommend this place for everyone who likes “how it is made” stories.

This is a story of unique Santorini tomatoes - small and so sweet - because nobody water them itself actually! Story of the factory and its founder who combined technologies and cooperation with local farmers to build such a brand. Story of locals - how their lives, traditions and needs were connected with this place.

The whole visit will take about 1 hour and 20 minutes, audioguides provided - information in it is just the right amount, very informative, easy explained and brief as needed.

At the end of the exhibition make sure to watch few short documentary videos with the stories from former workers, so much authenticity in it. That’s was the most impressive part for me.

“Tomato is so red because of farmer bloood”, - a good symbolic description of hard work that was needed to produce “red caviar”, as locals call famous Santorini tomato paste.

By the way, there is fa free tasting at the end of visit. You can also buy a can of tomato paste in the museum shop - or just make a souvenir (for free) by sealing your own can with the brand tag (without tomatoes) on authentic...

Excellent little museum in Vlihada, Santorini. Before the tourism was the industry that it's today Santorini had an important industry canning the very special cherry tomatoes produced in the island. D. Nomikos founded a factory for canning tomatoes at the beginning of XX century and today you can see the machinery and the artifacts (most originals) in a very interesting and entertaining guided tour. The final video with the real testimonies of the old factory workers is a gem! In the museum you can see some industrial artifacts, all originals from other factories too. There's a wonderful shop with probably the best New Greek design in the island and a tasteful selection of gourmet treats. The café is a delightful place with wonderful Bloody Mary and cooking classes and small-batch tomato paste tastings. Finally, the S. A. F. (Santorini Arts Factory) proyect, a year-round festival hosting fine art events. Theatre, dance, and music productions and exhibitions. One of the most unknown but better options in...

I’ll admit, I was initially a bit skeptical about visiting the Tomato Industrial Museum, but I’m so glad we decided to go—it turned out to be a surprisingly memorable and enjoyable experience.

Touring the old factory gave us a fascinating glimpse into the history and production process behind Santorini’s famous tomatoes. The exhibits were well-curated, blending historical artifacts with engaging storytelling about the island’s agricultural past and its once-thriving tomato canning industry.

The sample of tomato paste offered during the tour was unexpectedly delicious—simple yet packed with flavor—and the vintage-style souvenir tin now has a permanent spot in my kitchen back home.

This museum is a great stop for adults with an interest in food, history, or industrial heritage. As a bonus, it’s located just a short walk from a nearby beach, making it easy to cool off after your visit. Highly recommended for those looking to explore a lesser-known but genuinely interesting part of...