I amsterdam Sign — Attraction in Haarlemmermeer

The iconic "I amsterdam" sign, meaning "I am Amsterdam," has become a symbol of the city’s identity and international image. From 2004 to 2018, it was permanently installed at Museumplein, in front of the Rijksmuseum. In 2018, due to concerns over over-tourism and local complaints, the sign was removed from its original location and transformed into a mobile installation that now appears at various events and public spaces throughout the city. Today, one version of the sign is located in front of Schiphol Airport, offering arriving travelers a welcoming photo spot that marks the entrance...

How charming you find this sign and it's rather lazy word play will depend upon your experience on the flight in general. If you're arriving in Amsterdam for a fun weekend, ready to hit the sites after an unproblematic arrival, you'll probably smile and might even take a selfie with the sign. If KLM's delays mean you missed your connecting flight and now have to search for a shuttle bus for a night in an Ibis hotel without your luggage... you probably won't...

Giving it 4 stars since I’m a basic tourist who wanted to take a picture with the I am Amsterdam sign and this was the closest one!! Note to the others: the one at the a’dam lookout is not there anymore so don’t waste your time!

The sign itself is underwhelming since it’s been graffitied all over and kinda dirty. there’s also lines of people waiting to take pictures with it/in your photo but it still fulfilled all my...