Anemoia Mercantile | Stationery, Crafts, and Gifts — Attraction in Fruit Cove

I understand why Anemoia won Best of Clay * Boutique * Gift Shop * Interior Design categories. Anemoia is special--it literally is like stepping into a multiverse of creative possibilities. Walking around the shop feels like wandering into different worlds & eras. Just to name a few: Alice in Wonderland, Harry Potter-world, Edgar Allen Poe-gothic, Victorian steampunk, a Prohibition speakeasy....or a time when communication was more intentional, less rushed and tangible (Anemoia is the local stationery shop of my dreams!). Jess the owner is incredibly sweet with just the right amount of warmth to be welcoming without pressure (great for shy, curious introverts). Quirky, classic, vintage and modern, creative and stylish—there is a variety of product for all ages and genders at different price points—perfect for gifting a treat for someone or for yourself! Also: I live in the Jacksonville Beaches area, and I must say Anemoia is definitely an experience and destination worth the drive. Support and...

I have to give a testimonial for the Traveler's Brass Fountain Pen. I've had mine for a few months now, and I like to throw it in my pocket to keep it ready for action. I love how smoothly it writes, and it's a really handy size. Last week, I kept hearing something bang in my dryer, and when I stopped it, I found that I had washed and dried my Traveler's pen. I opened it, and I promptly got ink all over my hands. I quickly dropped it in a glass with some cleaning solution, washed my hands and went to check the clothes in my dryer. Nothing! No spots, no sign of ink anywhere. The ink was completely contained by the cap. If this little pen can survive a trip through the washer and dryer (it still writes just fine!), then I know I can carry it in my pocket or purse with confidence. There will be no ink leaking out and staining anything! I'm still amazed, so I had to leave...

I was searching for a true stationery store in Jacksonville, but every thing that came up was either a party supply or a basic gift shop. Then I found Anemoia Mercantile…the shop of my dreams! Not only was it everything a journal lover could imagine, it was everything my paper-loving, vintage fuelled soul could possibly want all wrapped in a dark academia vibe. Whether you journal, love the art of letter writing, aspire to level up your paper crafting game, or just want to find the perfect accessory for your bookshelf, this little shop is the answer. Don’t be distracted by the Ollie’s and Dollar Tree in the same plaza. Ignore those and head to the magical shop tucked...