Shelton Jewelers — Local services in Albuquerque

DISCLAIMER: neither anyone in my family nor I has any personal stake in the well-being of this company. I went here first in my search for an engagement ring. I told them I want a small education in diamonds after a few days of web research. They sold me a little on their branded diamonds but did a great job of giving me the attention I wanted for almost two hours. I visited Zales, Kay, and Jared afterword. None of them could break away from their sales pitch long enough to give show me what I wanted, an in-person look at the 4 C's of diamonds, like Beaux at Shelton jeweler a did. None of them even seemed to know more than me. I racked up almost 4 hours of friendly one on one time within a week and a half and they knew I was only buying a very modest ring. Not only that but after researching each of those companies trade in and insurance policies thoroughly I found Shelton's upkeep and trade in policy to be by far the most user friendly especially if your staying in Albuquerque or are okay with them having only one store. Since their FREE FOR LIFE resizing and upkeep visits aren't mandatory every 3-6 months to keep your third party insurance and upkeep policy like the other stores it doesn't matter if you can only have one of those visits say every few years your traveling through Albuquerque. If you miss one measly 6 month appointment at those other store say good-by to insurance you paid for and free upkeep. ALSO you don't have to DOUBLE your price every time you want to upgrade or trade in your piece. Any half educated man knows you'll have to spend a half a million dollars in just a few visits or they don't even want to see you again at other stores. Keep in mind though that Shelton only pays you back for the diamond itself. Which in my case was perfect since I was going big on the diamond and not anything else. Even when I peered off at the William Henry collection for a moment Beaux, at the appropriate time, popped over and told me the intimate details of each piece. If you want the best jewelry service in Albuquerque backed by the best policies take into account how inspired I have been just to write...

This will probably sound like an off-beat review, but hear me out, because it speaks to the man behind the company.

In 2016 I was going through an extremely difficult time in my life. I had lost my fiance, both grandmothers who were my rocks, and my mother, almost all at once, one after another. I had fallen deeply into alcoholism. As my life began to crumble because of my poor handling of it I began to sell off family jewels.

I believe I worked with Eric on three different occasions, and he was one of only two humans who were kind to me during this time. He probably smelled the alcohol, he heard the story of my family, and he took his valuable time...and gave it to me. He heard I had an interest in the geological side of his business, so it seemed that he was trying to take my mind off my troubles even temporarily when he showed me the different gems under the microscope and taught me about inclusions and the different qualities of diamonds. He taught me how to evaluate pearls without needing tools. He just sat and talked for a bit, just one human to another. He could have easily undercut me and pushed me out the door. But he didn't, even when he had other customers waiting on him.

Now I am better. I've been sober and fixing all the damage I did to my life. But his kindness has always stuck with me. I will go to no other jeweler than Eric Shelton. He now has a loyal customer, simply because he chose humanity over business when he didn't have to. I suggest you choose Shelton Jewelers because, even though I don't know his staff, I doubt a man of his honor and integrity would choose to surround himself with anyone other than people like himself.

Thank you, Mr. Shelton.

As for your standard review, the store was clean and organized well, the staff were attentive and polite, and Mr. Shelton was quick and efficient with his...

Shelton Custom does amazing work but I do hope Elliott hires someone to handle calls, emails and management. I don't want to see his business fail, his family name is well known and my wedding ring looks amazing. But I had issues contacting him about my ring, and the lack of communication was frustrating. It's hard to find a trust worthy jeweler in town and I wanted to give Shelton Custom a chance since we purchased our wedding sets with Elliott Shelton's father back in 2016. I am happy with the ring repair I had done, but the frustration of calling every day was stressful for me and my husband. At this point I cannot recommend Elliott for any repairs just because of the lack of communication but I would consider buying something from him in the future. Honest opinion. He's not a bad guy - but I think his business is missing something important, someone to help Elliott out. In a business a manager would handle complaints, a sales person or receptionist would schedule appointments and Elliott could focus on his custom work and repairs, something he obviously does well. And Elliott, if you're reading my review, thank you for fixing my ring and trying to make it right. I hope your business flourishes and you find someone to help you out in the store. I hope my review one day becomes a 5 star review instead. But right now after the last 3 weeks I am going to leave this honest review of how I am feeling in the moment after getting my ring back finally. Again I have no issues with the repairs done, my ring is fixed, it looks amazing. I just have an issue with how the business is run and I feel a few things need to be changed to continue to be a successful business. Best of luck to...