vineyard vines — Local services in Avalon

Our Family’s Happy Place at Vineyard Vines in Avalon, NJ

The Vineyard Vines store in Avalon, New Jersey is pure joy for our family. It’s the perfect spot, right in the heart of Avalon’s beachy vibe, and that iconic pink whale outside brings a huge smile to me, my boys, and my daughter every single day we walk by. It’s like a little burst of summer happiness that makes our trips to the shore even better.

Stepping inside, the store feels just right—bright, welcoming, and packed with colorful clothes that scream coastal fun. My boys can’t wait to dive into the racks, grabbing polos and beach shorts with sharks, whales, or sailboats that they love wearing while splashing in the waves or running around the boardwalk. My daughter’s obsessed with the cute tees and dresses with starfish and lobsters—she says they make her feel like a “beach star.” The space is perfect for us, with plenty of room to browse and soak in the laid-back, beachy atmosphere that fits Avalon like a glove.

The staff is awesome, always chatting with my kids about their favorite prints (boys vote sharks, daughter’s all about whales) and helping us find the right sizes without being pushy. It’s easy to sip my coffee and check out a Shep Shirt or something for my wife while the kids hunt for their next favorite outfit. We usually leave with a few pieces that tie our family’s look together for beach days or boardwalk strolls, and it always feels fun, never forced.

The clothes are built to last through my kids’ wild adventures—sandcastles, saltwater, and all the ice cream drips you can imagine. My boys’ swim trunks and tees still look great after a full summer, and my daughter’s dresses survive her endless twirling and climbing. The UPF-50 gear is a lifesaver for keeping them safe in the sun. Prices can add up, but we’ve scored some awesome deals during sales, and the quality makes every piece worth it.

This store’s location is spot-on, right where we’re already wandering in Avalon, grabbing ice cream, or heading to the beach. That pink whale is like our family’s happy signal, pulling us in for a fun shopping trip every time. My boys and daughter beg to go, and we always walk out with bags of clothes and huge grins, ready to rock our Vineyard Vines gear by the ocean. It’s the kind of place that makes our family beach days...

Really small store with really high prices. Almost everything says Avalon or Stone Harbor on it rather than having the whale but maybe that’s what the place is for - rich locals paying full retail price to have their town name sewn on...

A small store full of highly preppy pink and blue and cashmere… it’s a vibe. You’ll look like you just stepped off a boat.

Friendly staff, clear presentation - well kept. It’s a far cry from the Palm across the street...