The store is is nice and very well organized but not a great selection. Also not much in the area of different price ranges unless you want hair clips. Expensive compared to local stores in area. Would be nice if they had new items in the range or closer to the vintage and consignment stores in the area to at least compete or entice someone to stay in the store to look more. But the lack of items to look at plus the high prices on everything from a hair clip to a candle, apparel and shoes, compared to the surrounding stores, was a turn off and I spent my money other places near by and got some...
Read moreLove this store! Great selection of trendy high quality clothes and extremely friendly staff! I had never been in there before but had heard great things about it and received a gift certificate for Christmas and I went in and fell in love. I should've started coming here a long time ago, some things are a little on the pricey side, but they're all such great quality, so I'm sure they last...
Read moreThe Yellow Umbrella is one of my favorite stores to visit in the Bemidji area. Their unique selection, fantastic customer service, and amazing marketing strategies make it hard to resist visiting their shop whenever I get the chance. I would highly recommend...
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