Baseline Social — Local services in Carmel

Baseline has an excellent assortment of high quality athleisure and athletic clothing that can easily take you from the gym or court to running errands or grabbing lunch with friends. While they carry staples like Vuori, Varley, Spanx, and Wilson they are also always bringing in newer brands that you can’t find anywhere else locally like Rhone and Addison Bay. And don’t get my started on the accessories - the Clare V bag assortment is to die for! The owners are super helpful and always willing to answer questions, and the environment is always well decorated and bright. If you’re in town or in need of something new this is the...

Great local boutique for tennis players. They carry an extensive offering of tennis clothing as well as cute athleisure for every day wear. They also have a nice selection of Clare V bags which seem to be in high demand lately. The store’s aesthetic is beautiful and all the staff I’ve encountered have been very warm and helpful. Prices are on the higher end but most workout attire is these days and I would much rather support a local business when possible. They also do a good job on instagram showcasing...

I am not an active tennis player and yet I love this boutique. Every aspect of the business is of the highest quality, from product to customer service to the aesthetic of the store itself. I live in Chicagoland and can't find anything like it here - I so appreciate their online shopping customer service. I am often stopped and asked where I got the outfit/bag I'm wearing - it's my pleasure to reply, "Baseline Social in...