Exceptional boutique that is full of stylish offerings including a men's section which is a refreshing option for those of us often simply along for the ride. The staff there are friendly and helpful. The ambiance of the shopping area is welcoming and warm. A must stop for anyone in the area.
Update. We recently visited the store for Christmas shopping and were delighted to learn of the numerous small businesses that are supported by this local shop. Each and every item provided here is a result of careful selection from other small businesses. It is hard to imagine a better way to invest your hard-earned money in a gift for someone special or yourself than doing business with a true pillar in...
Read moreBest boutique in East Tennessee! I always seem to feel judged or forced to buy something when I visit a boutique, but not at Joy in the Dawn! This was the most welcoming and fun shopping experience I’ve ever had in a boutique. The owner was so very kind and helpful… not the mention that all the clothes were SO CUTE! I would highly recommend giving this...
Read moreThis is the only place I buy clothes! The clothes are high quality and so fabulous! The owner, Dawn, and stylist Bailey are the sweetest ladies I've ever met! I can't say enough great things about Joy...
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