AT&T Store — Local services in East Bradford Township

I went to the AT&T store at East Bradford Plaza in West Chester expecting a simple transfer of three iPhones from Verizon—but walked away feeling misled and overcharged.

The rep, Max, never mentioned the $35 activation fee per device. I found out only after my first bill arrived—nearly $500, more than double what I expected.

Max also told me adding my daughter’s Apple Watch and tablet would cost “a couple more dollars a month.” In reality, they added $32/month—plus activation fees. If I’d been told the truth up front, I would’ve never added those devices.

I called the store to raise my concerns. Max wasn’t available, and the rep I spoke to, Eric, admitted it was frustrating but said there was nothing he could do. He told me to call AT&T customer service. Thankfully, their corporate team fixed it: they removed the charges, canceled the added lines, and issued refunds.

Still, the damage was done. I felt completely misled and taken advantage of. This wasn’t a small oversight—it was a failure in basic honesty and customer service. If AT&T wants long-term customer loyalty and a strong reputation, they need to hold their retail reps accountable.

I won’t return to this store, and I strongly urge anyone going in to demand clear, written cost breakdowns before...

Eric came into get help fir first timd from store manager eric at att westervhester downjngtown pike lication..altho I purchased 5 lines at att king of prussia dekalb pike. Att kimg of prussia store who sold me thr plsn screwed up all billing on all five lines .and are not willing to straighten it out. Eric went above n beyond to assist me in printing out detailed billing which outlined where the over billing by king of prussia occurred. Ge explained n outlined the bill so I can hopefully get it resolved now that I understand the king of prussia errors. He is knowledgeable helpfulness honest n caring servicdunlike the king of prussia store n is motivated by representing att to his best not his personal financial gain. I would trust him to do the best for any new and existing customers . It was a pleasure to b assisted by him n I will come back jn future to fo business w him. As courtesy for his time. My choice No request pressure from him. I purchased accessories for my fon...best experience I've ever had at ant fon store w any company. Highly...

I cannot say enough great things about my experience at the AT&T store, all thanks to Eric! From the moment I walked in, Eric made the entire process of switching cell phone carriers smooth and completely stress-free. He helped me tremendously—putting my mind at ease not just once, but multiple times throughout the process.

Eric didn’t just help set up brand new phones for everyone on my plan—he somehow managed to get us a better deal than we had with our previous carrier, even though our old phones were already paid off. That’s not something you see every day, and it honestly blew me away.

From now on, I wouldn’t want to go to anyone else but Eric for anything related to my phone service, upgrades, or questions. He’s a great, honest man who genuinely cares about helping people, and it shows. Eric has incredible potential ahead of him, and it was truly a pleasure working with him. Thank you, Eric—you’ve earned a loyal customer for life!

*The attached photo is an AI-generated image, created using the iPhone Pro Max that Eric kindly helped...