Elegance Bridal & Prom Boutique — Local services in Okoboji

I do not recommend anyone purchase from Elegance Bridal & Prom Boutique based on the poor customer experience I’ve received.

When my fiancé and I got engaged, I returned home to go bridal dress shopping with my mother on Black Friday. It was important to me that I shop local to support our hometown/surrounding area. We looked at Elegance and I found my wedding dress. I paid for it same day to take advantage of the sale. They offered to store it for me for free as they carry insurance for all customer dresses left in their care. I agreed. I also signed a no return document stating all sales were final.

During the course of the following months my finance and I called off the wedding. I live out of town and returned to pick up the dress about 13 months after I purchased it. When I walked into the store, I asked the sales associate behind the counter if she would grab my dress. She sent a 2nd sales associate to retrieve it for me. While the 2nd associate was looking for my dress, I asked the 1st associate if there were any exceptions to their return policy, as my fiancé and I had broken our engagement. She then became very defensive with me and stated “we have a no return policy. You’re welcome to talk to the owner if you’d like.” I agreed, and instead of calling over the owner, she called the manager over to the counter.

At this time, the 2nd associate had returned with my dress and hung it up on the hook for me. I now have 3 women standing behind the counter, essentially ganging up on me, all to tell me that they have a no return policy. Out of no-where (I presume because the store wasn’t busy) a 4th sales associate comes to stand behind the counter and see what’s going on. The manger stands firm and says there’s no return policy and I am stuck with the dress. One sales associate stated, “well, this dress is old anyways, if we did return it, what would we do with it?” I’m sorry, I didn’t know women stopped wearing white dresses on their wedding day. Regardless, thank you for insulting the perfect dress I had chosen for my big day.

It is important to note, I am not faulting the business for upholding their return policy. I signed a no-return document when I originally purchased the dress on Black Friday, and I understand this. Given I spend a large sum of money on this purchase, I wanted to see if there were any exceptions to this policy. I am faulting them for handling a delicate situation with no tact or empathy. I have over 15 years of customer experience myself, and also deal in an industry where we celebrate engagements, weddings, birthdays, and anniversaries. These sales associates (and manager!) could have handled this situation with empathy and understanding instead of ganging up on me and trying to push me out the door as quickly as possible. This business handled this interaction very poorly. I felt like once they had taken my money, I was just another number to them. If this was the kind of service I was looking for, I’d have purchased from a large chain. Shame on you for treating your customers like this. I will never be returning to your company, and I suggest other brides to be look elsewhere for their perfect dress for...

I cannot say enough good things about Elegance and their incredible consultant, Courtney! From the moment I walked into the shop, I felt like I was in the best hands, and the entire experience was truly a dream come true.

Courtney is an absolute gem. Her attention to detail is unmatched—she carefully listened to everything I rambled about. Most brides come in with ideas, but I came in with no expectations! She has an amazing eye for what works for each bride’s unique style and their overall vibe. Every dress she showed me felt like it was chosen with such thought and care, and it was clear she has a true passion for her craft.

Beyond her expertise, what stood out the most was Courtney’s ability to connect. She made me, my family, and my friends feel incredibly comfortable and welcomed throughout the entire process. She listened attentively to their feedback and made everyone feel included in the experience. It was more than just picking out a dress—it felt like spending time with a trusted friend who understood exactly what we were looking for and made us feel like we were the most important people in the room.

Thanks to Courtney, wedding dress shopping at Elegance became the shopping trip of a lifetime. It was fun, personal, and stress-free, and I left with a dress that exceeded all of my expectations. If you’re looking for a memorable experience and a consultant who will make you feel like a bride every step of the way, ask for Courtney. I am forever grateful for her and this magical experience! Even more grateful to say I walked away with a...

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Finding my perfect dress was so difficult! I knew I wouldn’t like a white dress, so I searched online. I had my perfect dress found online but the designer wouldn’t let me order straight from them. I contacted Elegance bridal boutique because they were the closest store to Sioux Falls that has Casablanca dresses in stock. The morning after I sent my message, I got a response from Courtney and worked with her the remainder of my experience. They did not have my dream dress in stock, but they worked with the designer to get 2 similar dresses in stock for me to try. I tried on my dream dress and was sold! I tried in the second dress as well, but it just didn’t give me the butterflies the first dress did. We got my dress ordered in my size, and I loved that the store inspected the dress before I came ti pick it up. This saved me from having to drive the distance worrying about if anything were wrong with it. Courtney helped me pick out a few veils and get pricing on them, but ultimately I went with one from Etsy that matched perfectly! I literally couldn’t have asked for a better consultant! She was constantly reassuring me of how beautiful I looked, and when I got my photos back, I shared them with the boutique right away! Before here, I tried 2 other bridal stores in Sioux Falls, but their customer service was nothing compared to how I was treated here! I have already recommended this boutique to other brides and I will continue to do so to anyone that asks about my...