I am writing to offer my wholehearted recommendation of A2Z restaurant consulting, which is led brilliantly by Eddie Fahmy.
My business partner and I were floundering, wanna be entrepreneurs, who had found trying to start and run a business in NYC virtually impossible. We shed more than a few tears in the aftermath of our prior consultant and the city's crushingly onerous bureaucracy. We were down to emergency funds, and we were ready to give up.
Then we met Eddie Fahmy of A2Z.
Mr. Fahmy didn't promise miracles. He honestly evaluated our basic concept, location and our goal to have a mom and pop shop that would serve the community. Based on his extensive hardscrabble experiences in the restaurant world going back to his teens, Eddie felt we might be able to succeed if we listened to his advice. He never pressured us to sign up with his company and was always easy going and friendly and available.
Eddie turned out to be prescient, decisive, action oriented, flexible, and always disciplined about what is realistic in a business model trying to be profitable in the NYC metropolitan area. Eddie took control of our entire revamping and we are now doing 5x the business we made just a few months ago. Eddie is the closest you can get to "The Profit" and "Bar Rescue" all rolled up in one guy!
We have dealt with consultants all over the country in many areas of expertise. Eddie is clearly is one of those few professional who actually delivers on what he says he will.
When a problem arises, he quickly generates options that are cost effective and keeps everyone on track and accountable to make it right.
Eddie understands that beginning entrepreneurs face terrible trials and tribulations in today's hospitality world - especially in the NYC metropolitan area. He is a strong personality, with a strong work ethic, and a strong sense of holding himself accountable for the business's success. The vendors and systems he brought us all seemed to be cost conscious and professional.
We believe that Eddie saved our business, pure and simple, giving us a chance to keep our doors open and provide a service to the community. We are very honest people who take pride in our professional integrity, and we simply wouldn't endorse A2Z if we didn't feel strongly about what it did for us.
NYC is not a place for beginners to experiment in the restaurant business. Small business aspirants trying to sort through the thicket of franchising and restaurant consulting can be easily confused or fooled. However, if you are well capitalized, and are completely committed to the restaurant business, and are willing to accept the huge risks involved, we strongly recommend A2Z consulting as the ONLY place to go if you want to start, revamp, or expand your food service...
Read moreWithin the restaurant industry, there’s nothing I’ve experienced quite like working with Eddie and his crew. They are incredible at what they do, and very talented. Stated as cleanly as I can: they know their shit backwards and forwards. Eddie’s team simply executes at a different level than I am used to, and I am not typically easy to impress and very hard to convince. Today? I’m convinced. After having spent the last 3+ months working with him (and 6+ months getting to know him in total) and his AtoZ crew, I can say that Eddie, his operations guru, Katt, and Chef Leon are 100% the real deal.
How it all began… After much discussion with Eddie, a business partner and I took a shot on AtoZ, since we had what amounted to a flailing franchise restaurant business we needed to replace. Now—it wasn’t failing—it was flailing. It just “existed” in that netherworld of businesses that don’t make money…but also don’t lose money. Ultimately for me though, it had to go, and we decided after a LOT of deliberation that Eddie was probably up to the task (but you never really know until you fully commit to working with someone). Well, we walked into the partnership very cautiously—because, again, we weren’t losing $, but were instead existing. So we had the luxury of time to make what we thought was an informed decision.
In partnership with Eddie, we embarked on a blank sheet, wholesale restaurant concept changeover. What I envisioned was flatly terrible relative to where Eddie and his team ultimately took us. We’re about to open a Tacos & Tequila concept that Eddie came up with, and it’s going to be exceptional. You see it. You feel it. And if it doesn’t work? It won’t be for lack of trying and won’t be because Eddie and his crew failed or didn’t outperform in any way. They did. Restaurants win and lose all the time. If you’re looking to stack the odds strongly in your favor, this is your crew in my...
Read moreDo yourself a favor and don’t even start the process of opening a location without calling AtoZ Consulting first. Eddie and his team literally are a dream for any restauranteur. They take the time to sit with you through the conceptualization phase and help with everything from corporate branding, color scheme selection, fonts, corporate identity, and menu creation to identifying the best location for the concept. Eddie is extremely experienced in creating the layout of the store, orchestrating each component of construction and all players involved, making necessary introductions to vendors for equipment purchasing, paper goods, signage, marketing pieces, and food procurement. He was instrumental in helping to bring in the right POS system for our restaurant, setting us up with all third-party delivery services, help to get our website created and interfacing it with an online ordering platform. He and his team are on the ground and in the trenches before your opening to ensure all of the staff is trained and that your soft launch goes smoothly. There is not one other company that I know of that is as knowledgeable, but also rolls up their sleeves execute alongside the business owner to ensure the operation is a success. We cannot say enough amazing things about Eddie and the A to Z staff, but action speaks louder than words, so we are now in the process of building another location with them as we speak! - The Filthy Flats...
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