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A Guide to Lollapalooza 2025 Pop-Ups & Brand Activations

[Lollapalooza](https://secretchicago.com/lollapalooza-2025-street-closure-guide/) is happening tomorrow! While the main focus of the festival is the music, there ar**e plenty of additional activities** to enjoy alongside the performances. Here are some of the brand activations and pop-ups at **Lollapalooza** 2025: Whether you’re looking to relax with a **Tito’s Lolla Lemonade** or interested **in getting a Venmo airbrush tattoo**, the **pop-up activations** at **Lollapalooza** offer a little sanctuary to recover in! Lollapalooza 2025 Pop-Up Experiences ### Airbnb Airbnb is bringing its new Experiences platform to life at Lollapalooza with five unforgettable fan experiences, including backstage tours, **DJ lessons, stylist sessions, and more.** Guests who book with Airbnb receive exclusive access to the Airbnb Haven, a lounge offering **private bathrooms, a dedicated bar, and makeup touch-ups.** ### Amazon Alexa Pull up to the **Alexa+ Clubhouse for the ultimate vibe check**: iconic photo ops, shaded lounge seating, and chances to score exclusive giveaways + **VIP upgrades all weekend long.** ### American Apparel American Apparel is bringing back its **fan-favorite Tee Lab,** featuring a limited-edition t-shirt designed by Chicago streetwear artist @sentrock, available only at Lollapalooza. Fans **can choose their shirt style and color,** watch the design pressed live, and **customize it with patches** or head to The Chop for edits like cropping, distressing, and tank cuts. On-site games offer **chances to win custom tees, patches, VIP upgrades**, and unlimited Chop customizations. ### Bacardi CASA BACARDÍ is bringing the heat to Lollapalooza with **Caribbean vibes and nonstop energy all weekend long.** The Lolla pop-up features tropical cocktails, such as the Piña Co-Lolla and Mango Fuego, co-branded photo ops, and a rotating lineup of local DJs**. Daily “spicy surprises,” limbo contests**, **and all-day DJ sets** keep the party going—from first sip to final beat. ### BeatBox BeatBox is rolling into Lolla with the iconic BeatBus and **an exclusive first taste of its newest flavor,** Mystic Grape, launching at the festival. To celebrate, BeatBox is embracing the mystical vibe with a custom Fortune Box offering tarot readings and **limited-edition Mystic Grape tarot cards** designed just for Lolla. ### Budlight Kick back at the **Bud Light Backyard all weekend long!** Enjoy live bands and DJs, sip on a cold Bud Light, and **grab a free custom koozie!** Don’t forget to enter for a chance to win a VIP upgrade on your way in! ### CafĂ© Bustelo This summer, CafĂ© Bustelo is bringing its one-of-a-kind Latin flavor to Lollapalooza in the form of **a lively neighborhood bodega.** Bodega De CafĂ© Bustelo is your festival’s go-to corner store, where you can come together and recharge your spirit with delicious iced coffee and **fresh Latin vibes that keep you moving all day.** ### chargeFuze This Lolla pop-up will be supplying the GA, VIP, and Platinum areas of the **festival with charging stations,** allowing guests to rent a portable charger to take with them throughout the event. ChargeFUZE has partnered with **both Chase and T-Mobile to offer complimentary chargers to customers.** ### Chase Chase cardmembers can enjoy free chargeFUZE rentals all weekend with any Chase credit or debit card. Sapphire Reserve members **unlock exclusive access to the Chase Sapphire Reserve Experience**, featuring elevated views of the T-Mobile Stage. Cardmembers can also **redeem Ultimate RewardsÂź for once-in-a-lifetime experience**s, including **sidestage access to** **Barry** **Can’t Swim and Remi Wolf’s sets**, plus meet & greets and tickets to the Lollapalooza Aftershows presented by Hollister. ### Coca-Cola The Coca-Cola Lounge returns as a **shaded oasis with comfy seating and charging stations**, steps from the festival’s top food vendors. ### Dove Head to the Dove Cabana, designed to **help fans cool down and stay confidently fresh**. The activation features **overhead misters and free mini deodorants.** ### Essence Festival-goers are invited to stop by the **Essence Juicy Beauty Bar****for the ultimate beauty refresh**. The activation features makeup touch-up stations with essence favorites, **fun photo moments, and exclusive product giveaways.** Fans can sample newly launched products, snap the perfect selfie, and leave feeling festival-fresh and selfie-ready. ### Google Shopping Just in time for the new school year, festival-goers can stop by Google Shopping’s back-to-school activation to explore the latest trends and try ou**t Google Shopping’s Virtual Try-On feature.** And the fun doesn’t stop there—fans can use the virtual prize kiosk for a chance to win premium prizes like battery-powered fans to beat the heat, **$5 festival credits, and even VIP upgrades.** ### Heinz Heinz Presents: Chow Tow—the ultimate **food & drink destination at Lollapalooza** featuring a wide variety of options from Chicago’s favorite restaurants. Strike a pose at the Heinz Sauce Stop and **you could score a $5 Lolla credit,** just for snapping a photo. ### Jack Daniels Hit the stage at **Jack Daniels’ interactive karaoke experience!** Sing your heart out with a live DJ and capture the moment with fun photo opportunities. After your performance, cool down next door at the **Jack Daniel’s Frozen Slushee Trailer.** ### Kona Big Wave Join Kona Big Wave **pop-up for an ice-cold Liquid Aloha,** test your skills at our claw machine to win exclusive prizes & kick back with friends in their shaded loungers to **escape the sun all weekend long.** ### Liquid Death Fans can enjoy a free can of Liquid Death**, get a Horrorscope reading,** hear a live string quartet, and leave with a collectible pin. New for 2025, the Country Club features the Spa of Eternal Rest, offering three creepy-calm experiences: the Iron Spraydon cooling chamber, the Spine Aligner massage rack, and a **fully loaded festival glam station.** ### Liquid IV Fan**s can immerse themselves in the Liquid I.V. Lab** and become a flavor scientist-in-training. Dance with the Mad Scientist DJs at the ultimate flavor rave, powered by fruit-generated beats. Rehydrate with Hydration Multiplier Sugar-Free Liquid I.V., claim an exclusive drip, and **discover an icy, hydrating treat**, just for Liquid I.V. members. ### NÜTRL Stop by NÜTRL Remix to enjoy refreshing Vodka Seltzer in multiple tasty flavors such as Strawberry, Pineapple, and Orange. You can enjoy great music while taking **one-of-a-kind custom photos and receiving custom giveaways** for you and your friends! ### PATRÓN Step into Hacienda PATRÓN**—a two-story escape with vinyl DJ sets,** handcrafted PATRÓN Tequila cocktails, photo-worthy moments, and special surprises. Unwind on stylish lounge seating and discover a taste of Jalisco reimagined. 21+ only. Each day, the first **100 fans during happy hour receive a complimentary margarita i**n a custom Collector’s Cup inspired by PATRÓN’s signature bottle. ### Popsocket Start your Lollapalooza adventure at their iconic PopSockets mural wall for the perfect festival selfie! Grab your **scratch-off ticket** to win free prizes a**t their festival bodega and snag PopSockets phone accessories** that let you dance freely, capture every moment, and stay charged all day! ### Smarty Pants Vitamins Camp SmartyPants Vitamins is a **cozy, camp-inspired hideaway designed to keep families cool,** calm, and collected. Kids get crafty with bandana bracelets and exclusive festival swag, while parents relax in a shady seat and enjoy a lifeline of essentials at the Camp Concierge. ### So Delicious Enter So Delicious’ Pint of No Return—an **alternate dimension where everything feels familiar,** but just a little different and a lot more fun. **Cool off with frozen treats**, snap an otherworldly pic, and invoke all your senses when you journey to the bottom of this oversized pint.​ ### T-Mobile T-Mobile brings Magenta Status perks to Lolla all weekend long. At Club Magenta, **members get premium views of the T-Mobile** **Stage**, artist Q&As, **refreshing drinks, exclusive merch,** and surprise giveaways. At the T-Mobile Gumball Machine, fans can win premium prizes, including side-stage access and aftershow tickets. T-Mobile also offe**rs free charging at four stations** and complimentary locker storage near the main entrance. ### Tic Tac Escape the summer heat and explore a world of refreshing and delicious Tic Tac flavors. Whether you’re ready to strike a pose at our selfie mirror wall or want to relax on a porch swing surrounded by the sweet smell of citrus, you’ll find it here. **Snap photos, sample a variety of flavors**, get temporary tattoos, and Refresh Your Summer at the Tic Tac Experience. ### Titos Slip into the Tito’s Chillmaster5000. A **giant walk-in fridge where you can craft your perfect cocktail**, and drink whatever you wanna drink with Tito’s Handmade Vodka ### Toyota With nonstop jams and festival favorites**, Toyota Music Den in the Rose Garden** is the place to be for a memorable weekend. Stop by for this year’s Festival Bandana, Custom Visors, Flavored Popcorn, and more! ### Ulta Beauty Find your rhythm at T**he Beat Suite by Ulta Beauty!** Guests are invited to **enjoy a complimentary glow-up, featuring eye-conic gem** looks or hair tinseling by Divi. Every fan who receives a beauty service will walk away with an exclusive gift and an Ulta Beauty gift card. New this year: A DIY Bar, where fans can refresh their look and keep the glow going all weekend long. ### Venmo Venmo House is your **home base for vibes all weekend.** Dance to live DJ sets, grab coffee and drinks with Venmo, and snap pics in the photo booth—plus score perks like **custom charm bracelets, airbrush tattoos, and more surprises.** Source: [https://secretchicago.com/lollapalooza-2025-pop-ups-brand-activations/](https://secretchicago.com/lollapalooza-2025-pop-ups-brand-activations/)

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A Guide to Lollapalooza 2025 Pop-Ups & Brand Activations

Lollapalooza is happening tomorrow! While the main focus of the festival is the music, there are plenty of additional activities to enjoy alongside the performances. Here are some of the brand activations and pop-ups at Lollapalooza 2025: Whether you’re looking to relax with a Tito’s Lolla Lemonade or interested in getting a Venmo airbrush tattoo , the pop-up activations at Lollapalooza offer a little sanctuary to recover in! Lollapalooza 2025 Pop-Up Experiences ### Airbnb Airbnb is bringing its new Experiences platform to life at Lollapalooza with five unforgettable fan experiences, including backstage tours, DJ lessons, stylist sessions, and more. Guests who book with Airbnb receive exclusive access to the Airbnb Haven, a lounge offering private bathrooms, a dedicated bar, and makeup touch-ups. ### Amazon Alexa Pull up to the Alexa+ Clubhouse for the ultimate vibe check : iconic photo ops, shaded lounge seating, and chances to score exclusive giveaways + VIP upgrades all weekend long. ### American Apparel American Apparel is bringing back its fan-favorite Tee Lab, featuring a limited-edition t-shirt designed by Chicago streetwear artist @sentrock, available only at Lollapalooza. Fans can choose their shirt style and color, watch the design pressed live, and customize it with patches or head to The Chop for edits like cropping, distressing, and tank cuts. On-site games offer chances to win custom tees, patches, VIP upgrades , and unlimited Chop customizations. ### Bacardi CASA BACARDÍ is bringing the heat to Lollapalooza with Caribbean vibes and nonstop energy all weekend long. The Lolla pop-up features tropical cocktails, such as the Piña Co-Lolla and Mango Fuego, co-branded photo ops, and a rotating lineup of local DJs. Daily “spicy surprises,” limbo contests , and all-day DJ sets keep the party going—from first sip to final beat. ### BeatBox BeatBox is rolling into Lolla with the iconic BeatBus and an exclusive first taste of its newest flavor, Mystic Grape, launching at the festival. To celebrate, BeatBox is embracing the mystical vibe with a custom Fortune Box offering tarot readings and limited-edition Mystic Grape tarot cards designed just for Lolla. ### Budlight Kick back at the Bud Light Backyard all weekend long! Enjoy live bands and DJs, sip on a cold Bud Light, and grab a free custom koozie! Don’t forget to enter for a chance to win a VIP upgrade on your way in! ### CafĂ© Bustelo This summer, CafĂ© Bustelo is bringing its one-of-a-kind Latin flavor to Lollapalooza in the form of a lively neighborhood bodega. Bodega De CafĂ© Bustelo is your festival’s go-to corner store, where you can come together and recharge your spirit with delicious iced coffee and fresh Latin vibes that keep you moving all day. ### chargeFuze This Lolla pop-up will be supplying the GA, VIP, and Platinum areas of the festival with charging stations, allowing guests to rent a portable charger to take with them throughout the event. ChargeFUZE has partnered with both Chase and T-Mobile to offer complimentary chargers to customers. ### Chase Chase cardmembers can enjoy free chargeFUZE rentals all weekend with any Chase credit or debit card. Sapphire Reserve members unlock exclusive access to the Chase Sapphire Reserve Experience , featuring elevated views of the T-Mobile Stage. Cardmembers can also redeem Ultimate RewardsÂź for once-in-a-lifetime experience s, including sidestage access to Barry Can’t Swim and Remi Wolf’s sets , plus meet & greets and tickets to the Lollapalooza Aftershows presented by Hollister. ### Coca-Cola The Coca-Cola Lounge returns as a shaded oasis with comfy seating and charging stations , steps from the festival’s top food vendors. ### Dove Head to the Dove Cabana, designed to help fans cool down and stay confidently fresh . The activation features overhead misters and free mini deodorants. ### Essence Festival-goers are invited to stop by the Essence Juicy Beauty Bar for the ultimate beauty refresh . The activation features makeup touch-up stations with essence favorites, fun photo moments, and exclusive product giveaways. Fans can sample newly launched products, snap the perfect selfie, and leave feeling festival-fresh and selfie-ready. ### Google Shopping Just in time for the new school year, festival-goers can stop by Google Shopping’s back-to-school activation to explore the latest trends and try out Google Shopping’s Virtual Try-On feature. And the fun doesn’t stop there—fans can use the virtual prize kiosk for a chance to win premium prizes like battery-powered fans to beat the heat, $5 festival credits, and even VIP upgrades. ### Heinz Heinz Presents: Chow Tow—the ultimate food & drink destination at Lollapalooza featuring a wide variety of options from Chicago’s favorite restaurants. Strike a pose at the Heinz Sauce Stop and you could score a $5 Lolla credit, just for snapping a photo. ### Jack Daniels Hit the stage at Jack Daniels’ interactive karaoke experience! Sing your heart out with a live DJ and capture the moment with fun photo opportunities. After your performance, cool down next door at the Jack Daniel’s Frozen Slushee Trailer. ### Kona Big Wave Join Kona Big Wave pop-up for an ice-cold Liquid Aloha, test your skills at our claw machine to win exclusive prizes & kick back with friends in their shaded loungers to escape the sun all weekend long. ### Liquid Death Fans can enjoy a free can of Liquid Death, get a Horrorscope reading, hear a live string quartet, and leave with a collectible pin. New for 2025, the Country Club features the Spa of Eternal Rest, offering three creepy-calm experiences: the Iron Spraydon cooling chamber, the Spine Aligner massage rack, and a fully loaded festival glam station. ### Liquid IV Fans can immerse themselves in the Liquid I.V. Lab and become a flavor scientist-in-training. Dance with the Mad Scientist DJs at the ultimate flavor rave, powered by fruit-generated beats. Rehydrate with Hydration Multiplier Sugar-Free Liquid I.V., claim an exclusive drip, and discover an icy, hydrating treat , just for Liquid I.V. members. ### NÜTRL Stop by NÜTRL Remix to enjoy refreshing Vodka Seltzer in multiple tasty flavors such as Strawberry, Pineapple, and Orange. You can enjoy great music while taking one-of-a-kind custom photos and receiving custom giveaways for you and your friends! ### PATRÓN Step into Hacienda PATRÓN—a two-story escape with vinyl DJ sets, handcrafted PATRÓN Tequila cocktails, photo-worthy moments, and special surprises. Unwind on stylish lounge seating and discover a taste of Jalisco reimagined. 21+ only. Each day, the first 100 fans during happy hour receive a complimentary margarita i n a custom Collector’s Cup inspired by PATRÓN’s signature bottle. ### Popsocket Start your Lollapalooza adventure at their iconic PopSockets mural wall for the perfect festival selfie! Grab your scratch-off ticket to win free prizes at their festival bodega and snag PopSockets phone accessories that let you dance freely, capture every moment, and stay charged all day! ### Smarty Pants Vitamins Camp SmartyPants Vitamins is a cozy, camp-inspired hideaway designed to keep families cool, calm, and collected. Kids get crafty with bandana bracelets and exclusive festival swag, while parents relax in a shady seat and enjoy a lifeline of essentials at the Camp Concierge. ### So Delicious Enter So Delicious’ Pint of No Return—an alternate dimension where everything feels familiar, but just a little different and a lot more fun. Cool off with frozen treats , snap an otherworldly pic, and invoke all your senses when you journey to the bottom of this oversized pint.​ ### T-Mobile T-Mobile brings Magenta Status perks to Lolla all weekend long. At Club Magenta, members get premium views of the T-Mobile Stage , artist Q&As, refreshing drinks, exclusive merch, and surprise giveaways. At the T-Mobile Gumball Machine, fans can win premium prizes, including side-stage access and aftershow tickets. T-Mobile also offers free charging at four stations and complimentary locker storage near the main entrance. ### Tic Tac Escape the summer heat and explore a world of refreshing and delicious Tic Tac flavors. Whether you’re ready to strike a pose at our selfie mirror wall or want to relax on a porch swing surrounded by the sweet smell of citrus, you’ll find it here. Snap photos, sample a variety of flavors , get temporary tattoos, and Refresh Your Summer at the Tic Tac Experience. ### Titos Slip into the Tito’s Chillmaster5000. A giant walk-in fridge where you can craft your perfect cocktail , and drink whatever you wanna drink with Tito’s Handmade Vodka ### Toyota With nonstop jams and festival favorites, Toyota Music Den in the Rose Garden is the place to be for a memorable weekend. Stop by for this year’s Festival Bandana, Custom Visors, Flavored Popcorn, and more! ### Ulta Beauty Find your rhythm at The Beat Suite by Ulta Beauty! Guests are invited to enjoy a complimentary glow-up, featuring eye-conic gem looks or hair tinseling by Divi. Every fan who receives a beauty service will walk away with an exclusive gift and an Ulta Beauty gift card. New this year: A DIY Bar, where fans can refresh their look and keep the glow going all weekend long. ### Venmo Venmo House is your home base for vibes all weekend. Dance to live DJ sets, grab coffee and drinks with Venmo, and snap pics in the photo booth—plus score perks like custom charm bracelets, airbrush tattoos, and more surprises. Source: https://secretchicago.com/lollapalooza-2025-pop-ups-brand-activations/

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Bub City
La Hacienda Del Patron Mexican Kitchen Inc
Casa Chi by Chef Richard Sandoval
EssenceVIP Hair Designers
Bub CityBub CityLa Hacienda Del Patron Mexican Kitchen IncLa Hacienda Del Patron Mexican Kitchen IncCasa Chi by Chef Richard SandovalCasa Chi by Chef Richard SandovalEssenceVIP Hair DesignersEssenceVIP Hair Designers
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