You Can Drop Anonymous Love Letters In These Bright Red Mailboxes Popping Up Around NYC

If you’ve been crushing on someone but not even Cupid himself could convince you to fess up, may we suggest a classic solution: an anonymous love letter?! There’s nothing wrong with letting your feelings fly, even if it’s hidden behind the guise of a secret admirer. And thankfully, POPUPFLORIST is once again helping New Yorkers be both tender and mysterious. After a successfully sappy season last year, the experiential floral studio is bringing back its city-wide campaign, Love Letter Gallery, to help New Yorkers expose their mushy sides this Valentine’s Day. Right now, bright red mailboxes are popping up around the city at the following spots: * Caffe Paradiso (202B Elizabeth St.) * The Elk Nolita (228 Mott St.) * Tarin Thomas (92 Perry St.) * Big Night Greenpoint (154 Franklin St.) * Big Night WV (236 W 10th St.) * Big Night UES (1015 Lexington Ave.) * Rita’s Needlepoint (303 E 81st St.) * Book Culture (2915 Broadway) * Exit9 Emporium EV (51 Avenue A) * Exit9 Emporium BK (127 Smith St.) * Yours Truly, Brooklyn (680 Fulton St.) * Jenna Perry Hair (347 W Broadway) * Hani’s Bakery (67 Cooper Square) (Yes, they’re extremely cute. And yes, you’ll likely stop mid-sidewalk scroll to take cutesy pictures of one.) Your job? Soft launch your crush with an anonymous handwritten love letter! Whether you’re professing your love to a person, a place, a thing, a favorite memory–or even New York City itself, of course–no crush is off limits. Simply write your love letter, drop it in the mailbox, and let POPUPFLORIST handle the rest. It’s like your own personal floral fairy godmother! And before you spiral: your letter will remain totally anonymous, so you can tell the butterflies in your stomach to quit their fluttering. As the floral studio wrote in an Instagram post last year: > Unaddressed and entirely anonymous, send a love letter to your partner, best friend, a place in this city you love, a Hinge ghoster – someone or something that this city has brought you together with. There’s no minimum or maximum length for your love letter–short and sweet or full on rom com monologue both welcome. The most heartfelt submissions, as chosen by the POPUPFLORIST team, will become part of a Love Letter Gallery, opening to the public for one day only on Saturday, February 7 at Host on Howard (21 Howard Street in SoHo). And because this is a florist we’re talking about, each letter will be paired with its own custom floral installation –because in New York, even anonymous emotions get an aesthetic upgrade. So whether you’re secretly in love, loudly in love, or just in love with this wildly chaotic city, consider this your sign to put pen to paper. Worst case scenario? You make someone smile. Best case? You become part of NYC’s most romantic little sidewalk mystery. Either way, you’re channeling major main character behavior. 💌 Source: https://secretnyc.co/popupflorist-anonymous-love-letter-gallery-valentines-day-2026/