愛媛の食卓1970 — Restaurant in Matsuyama

This establishment offers a tangible representation of the widely circulated urban legend regarding Ehime Prefecture's association with readily available orange juice. While the current global market conditions have resulted in a non-negligible price point for a single serving of orange juice, this venue provides an optimal environment for experiencing a diverse selection of Ehime-sourced citrus juices. The nuanced variations in acidity and inherent bitterness across the offerings present distinct flavor profiles, allowing patrons to identify...

An essential stop when in orange-crazy Matsuyama and a fascinating concept. Many tens of different fresh-squeezed juices on tap. All are individually rated cor bitterness, sweetness etc and identified by region too. And I was amazed at really how genuinely different one to the next tasted. I’ve only dropped a star because for the volume of each juice shot it seemed a little costly especially if you wanna try some of the higher priced options (¥400-500 or approx £2-£2.50 at current exchanges). Do make it a...

Very unique way to taste different types of orange juice.

You pick a tray at the entrance and pour the type of juice you want into small cups. There are explanations on each type and each nice has a different price that goes from 220¥ to 400¥

You take your tray to the cashier, you pay the total and sit in a quiet nice decor to enjoy your drinks.

Quite interesting way to experience juice on your way to Dogo Onsen, a must visit even if you’re it an orange...