After reading the reviews I am shocked how some people can be so misleading!

Bottom line : this is the best delicatessen in existence in terms of how good and fresh the food is.

Every customer who complained in last reviews was ultimately because they most likely either don’t wana appreciate it enough to pay the prices which are fully worth it, or because they don’t get the concept..

Lady in last reviews: of course if you come in and order just a latke , which is a side for £2.95, the owners would not be happy. Frankly I wouldn’t either! It’s a restaurant and delli that expects customers to appreciate what it is and considering this is a family owned business the owners have the right to refuse serving you for a side dish of 2.95 . It’s like going into a Michelin restaurant and asking just for a side dish or just an espresso.. Be realistic!

The salt beef sandwich is amazing, it may seem a bit pricey 10.95 , however when you see the quantity of meat in the sandwich (I suspect just the meat is probably 150-200 grams) I don’t understand how the restaurant would be able to make a living if they sold such a portion for any cheaper!

You can go and complain to the Jewish organization in charge of the kosher meat to ask them why in New York the kosher meat is 30 percent of the price in London for the same products!

Anyways even if you put the kosher aspect aside, if you go to selfridges brass rail it, your bill won’t come out cheaper, whilst this is the origina. You’re in the West End!

Regarding the service, indeed if I come to the delli it’s on a self service concept which means by definition that you choose from the menu and wait to be served . You can’t book a seat but the staff are very attentive and professional. Yet one has to note that some items on the menu , especially the grilled ones are made fresh to order which means you would have to wait until it’s ready (10-15 min), this is normal as that is why the food is fresh and amazing!

When I ordered a steak (as per last reviews - I took advise and did not regret!), which was the best steak I’ve had in London , the waitress checked when I finished the soup , cleared my plate and politely brought me the steak with a smile !

If you want to have a designated waiter you can book in advance the downstairs restaurant (as I did this week for an important business meeting) and you will be served by a waiter with a slightly different menu and a selection of prime steak (one of the only kosher grilled steak on the bone of premium quality in London !).

I advise people that if they don’t know how to appreciate quality food and a real establishment to go to Starbucks , costa or a McDonald’s !

You ultimately pay for what you get , full stop.