Good Bread Denver — Restaurant in Denver

Customer Service Isn’t Just a Buzzword—It’s the Backbone of Business

In a crowded marketplace, where dozens of businesses offer similar products, what sets you apart? Is it your top-notch customer service, your willingness to adapt, or your ability to listen, learn, and recover when things don’t go as planned? Service recovery is not optional—it’s essential. Mistakes happen. What defines a business is how it handles those moments. Turning a poor experience into a positive one can matter more than the product itself.

It’s Business 101: the customer who shows up in person takes precedence. They’ve invested time and effort to be there. Ignoring them in favor of incoming phone orders or allowing constant interruptions sends one message: they don’t matter. Want repeat customers? Treat them like they’re the only ones in the room. That’s what excellent service looks like—and why many businesses model their approach after Disney’s guest experience philosophy.

That brings me to Good Bread. I’ve been a fan. Their baked goods are truly exceptional. So when they launched Pizza Night, I was eager to support it. I showed up right at 5:00 PM—twice—and both times was told there would be a 30–45-minute wait due to phone orders. Both times, I walked away. The second time, I wasn’t alone—customers in front of me canceled for the same reason.

I later commented on one of their Instagram posts promoting Pizza Night, asking whether they had addressed the wait times for in-person orders. The response I got—whether from ownership or whoever manages the account—was disappointing. It came across as flippant, defensive, and dismissive. That was the turning point.

I did my homework: countless restaurant experts agree that when walk-in or dine-in customers face extended waits, phone orders should be paused or prioritized differently. This isn’t micromanagement—it’s common sense. You take care of the customer in front of you. That’s your “bird in the hand.” What I had hoped for was a simple, “Thanks for the feedback—we’re working on it.” Instead, I got walls. And attitude. That’s not service recovery. That’s stubbornness.

Good Bread, you can do better. Your baked goods are excellent, but customer service isn’t far behind in importance. I strongly prefer to support local over chains—but when a business resists constructive feedback and responds with condescension, I take my...

I love most everything Good Bread does… but the pizza needs work. I wanted to write this review as a way of providing feedback to the owners, as I know they take great care in meticulously crafting their baked goods.

I dined there on a Friday night. My wife and I had the pepperoni/salami pizza alongside a salad and garlic knots. The salad and garlic knots were great. The pizza was quite greasy. We were dotting the surface with a napkin to try to get rid of the grease. I’m not sure if this was due to low quality cheese or too much fat in the cheese or a too-hot oven. The salami was over-cooked and chewy. At a certain point I just started removing it from the pizza as it was not enjoyable to eat. The napoletano-style minimalist sauce didn’t stand up well to the powerfully spicy cupping pepperoni. I could barely taste the sauce, all I tasted was pepperoni. The crust itself was great. As a bakery, they got that nailed. I just feel this was a pizza that didn’t have a strong identity: American style toppings, Neapolitan style crust/sauce, but in end they didn’t meld well together. The greasiness of the pizza reminded me of post-bar slices served on the street but the quality of the crust was like a fine restaurant.

I love what you guys do, your pastry and bread are some of the best in Denver. I hope that you might take a hard look at your pizza and elevate it to something I want to come back for (like I come back for your croissants). Thank you for...

We were incredibly impressed by Good Bread. Who would have thought Denver would have such a good bakery? The name of the game here is definitely getting here early. We arrived minutes after they opened and there was already a line of about 10 people inside waiting to place their orders. More things were actively being finished/prepped/presented as we waited, and we ended up ordering a sandwich that was finished while we waited. The pastry quality is really high, and I would suggest picking up a couple of options/varieties to experience the different flavor combinations and techniques. There are also loaves of bread available for purchase, but we didn't explore this option because we were only visiting Denver for a couple days. There are some refrigerated drinks available for purchase and house-brewed coffee but don't expect to get a latte or anything along those lines here. There's a coffee shop across the street that can help in that department while GBD focuses on their strength - baking...