Gem's House of Bagels (Belford) — Restaurant in Middletown Township

Would be 4 stars if they learned what “please hold” actually means instead of consistently lying to customers and leaving them on hold for upwards of 15 minutes and never returning to the phone to take the order. Don’t even bother calling into this place if it is even remotely busy because they will put you on hold before you can even open your mouth to respond and there is an 80% chance you’ll sit on hold for eternity as you hear the staff laugh and joke in the background and do just about everything under the sun besides pick up the phone. Unprofessional at best when it comes to working the phone, and couple that with the $10 breakfast sandwiches and it makes it tough to want to go back to this location. Being busy is one thing but the I can hear the employees small talking customers waiting for their food, with no other orders to take, and this is insulting while you wait on the phone for 15 minutes. If you hang up and call back then the phone is off the hook so the call doesn’t even go through. Either get a better system for the customer to call ahead, or have some accountability for...

Prices and food quality have taken a nose dive over the past 2 years. Ordered a bacon, egg, and cheese. Not only does the bacon taste like they have gone down on quality, and they only put like 3 pieces of bacon. but for $8.50 for just that is crazy. I go to "Everything Begal and Deli" in Bayonne every morning before work. $9 you get a loaded breakfast sandwich and an orange juice for $9. You're talking about up north where prices are higher. I think it's time for this place to go out of business and for someone to provide a new place that isn't expanding to bleed our community

This is a $5 to $6 sandwich in today's market at most. Extra $2.50 is pure profit

Also....49 cents to use your card. Listen, I get it. Everyone is doing it now. But when you have a lot of business and profit margins is what it it is, you should do something to look out for your customers. The place I listed above also does not charge extra for...

They are rude,and nasty and overpriced!! My family has been going to the Gems stores for years. We had a gift card for their stores that my son got as a gift from a friend. When he tried to use it in Belford he was told there was no money on it. When he showed the receipt for the card which included the card number he was told by the woman working there that she didn’t care he had a receipt for it that there was no money and he couldn’t use it. He had to pay cash for his order.

Don’t buy gift cards from them....