Primo's Pizza — Restaurant in Novi

I really wanted to like Primo's as I'm always looking for locally-owned restaurants in Novi... but unfortunately it just didn't live up to my hopes for it.

I've probably passed Primo's 500 times over the years, but never actually stopped in until seeing it on Yelp. It's a hole in the wall restaurant, with only a few parking spots outside. It seems like the majority of the work they do (even in a non-pandemic season) is delivery/carryout/catering, and it's definitely set up for it.

The ordering process is easy, and the menu is straightforward. All the staff inside Primo's are also really nice, similarly the pickup process is easy as well. All of the staff are wearing masks, and they're enforcing mask wearing during the pickup process as well.

Now onto the not-so-great... the pizza. The merit of a good hole in the wall restaurant is packing a great value of food/experience in with the unassuming exterior, but I just didn't find that at Primo's. The taste is on the same level as a take and bake pizza you'd find at your local supermarket, and the price isn't cheap enough to justify that quality. The pizza isn't bad, but I'd be hard pressed to say I wouldn't have had better pizza from the chain establishment across the street that advertises...

WORST EXPERIENCE & WASTE OF MONEY... We always have been happy ordering from the Livonia location, but tried this Novi location for the first time this evening... The people were friendly, but the food was terrible... Not even close to the same as the Livonia Primos location. The shrimp was described exactly the same at both locations, and we were shocked to open the box and find half of our shrimp burnt and with a completely different batter than the Livonia location... It was terrible... The chicken tenders tasted literally like "nothing".... I don't know how long they were frozen before they were cooked, but again nothing like the fresh flavorful taste from the Livonia location.... The fries weren't edible... The pizza was quite honestly the worst we've ever had... We're so upset we wasted a ton of money on a meal that ended up in the garbage... Will never order from the Novi location again.... Only Livonia delivers quality and is...

Growing up eating at the Birmingham location, i was excited to find that there was a location close by when i moved to Novi. Unfortunately this location didnt live up to the pizza at the Bham spot. Service was fast, accurate, and very polite. However the taste of the pizza (round crust) was just a total let down. They have a big ring of crust, which im fine with, but its totally favorless. Tastes like nothing. That theme echos to the rest of the pizza but is really emphasized on the crust.

If it was ~$7 id chaulk it up to a cheap pizza. But i guess i expect more from a medium 1 topping pizza that...