Spangles began as a restaurant named Coney Island in Wichita, Kansas. Brothers Dale and Craig Steven converted a hot dog restaurant named Wiener King into their own restaurant and opened in January 1978.2] Business went well at Coney Island, but in 1984 the Steven brothers decided that the name "Coney Island" was too restrictive since it could not be franchised. The company launched a citywide contest which resulted in the name Spangles.[2
The first Topeka store opening made national news in restaurant trade publications in 2004.[4] “An average unit volume of over $20,000 a week is considered respectable in the industry — $25,000 to $30,000 would be extremely high,” Dale Steven said.[4] A typical first week for Spangles in Wichita produces $35,000 in sales, a strong number by industry standards, said Dennis Carpenter, CEO of the Kansas Restaurant & Hospitality Association. In its first week, the Topeka Spangles reached $97,000 in sales; cars were wrapped twice around the building with people outside directing traffic.[5] On April 25, 2006, a store opening in Lawrence, Kansas, attracted 250 people camping in tents who were awaiting the store's 6:30am opening despite a thunderstorm in the area.[6]Campers waited for the grand opening because Spangles offered free food for one year for the first 100 customers (the very first being Andrew Hadel of Overland Park, KS). Some campers stayed for as long as 24 hours in improvised forts to protect against the hail. Spangles framed pictures of the first 100 customers in that store and hung them on the wall of the restaurant.[7] Marsha Sheahan, vice president of public relations for the Greater Topeka Chamber of Commerce, said Spangles is filling a niche that is different than the large chains, such as McDonald's, and the slow-paced home style restaurants in the city.[5]
Business for Spangles increased when the restaurant chain doubled its advertising budget to about 4 percent of its revenue.[8] The company runs major advertising campaigns on local radio stations, local television stations, and Cox Cable channels.[1] In addition to the company's slogan, "Spangles, it just tastes better!", the Gourmet Supreme value pack is advertised with the slogan, "$2.99? Are you out of your mind?" [9] In May 2008 the famous $2.99 Gourmet Supreme value pack was raised to $4.99 due to rising costs. The new $2.99 burger is the Classic Burger which was the Gourmet Jr sandwich. The company's advertising firm, digitalBRAND Communications, has been making Spangles TV commercials for nearly 10 years. In 2005, the company produced 23 commercials, nearly one new commercial...
Read moreI'm glad I was able to cool down before giving this review from last Sunday, or this would be entirely different from the one today. First and foremost, their french fries are to die for. I usually get the special, which is a burger, fries, drink, and a small mudslide for under $8.00. It's an excellent bargain, considering the larger franchises charge over twice that. I'm not one for mixed drinks at burger joints, but maybe that's a Kansas thing I have yet to get used to. The Sunday in question had me hankering for a couple of orders of those wonderful fries, but when I got to the door at 2:30pm, it was pulled shut and locked. My queries of "Why are you closing now?" and "Will you be reopening soon?" were met with sullen glares through the glass. Someone coming out told me they were shutting down for a Christmas party. Well, that explained the merry mood, but not why the workers themselves wouldn't tell me that. I gave it another chance a couple of days later, and was greeted by my name, happily and pleasantly served, and left satisfied and satiated. It's my favorite Wichita restaurant. I'll always give it a good rating, but I know now not to dine there...
Read moreWorst experience ever the morning manager Keena is very rude I ordered a steak egg and cheese on sourdough and I also orderer a sausage egg and cheese on sourdough but I receive a ham egg and cheese on sourdough I normally don't check my bag I just get it and go but something told me to check my bag and that's when I realized my order was wrong I went back to the register the morning manager Keena was standing at the register I explained to her that my order was wrong she told me she heard what I ordered from the young lady that was taking my order but there was no way that she could hear this when she was running to order outside now my thing is the sausage egg and cheese in the ham egg and cheese are the same price I'm thinking she's going to correct my order she just walks off so now I have a sandwich that I don't want if she won't take it back in exchange it for the correct order she's very rude and unprofessional they need to get rid of her cuz she'll make that store lose a lot of...
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